Whether it's the local boutique, barbershop or sushi spot, small businesses have a way of bringing people together through shared interests and experiences. This year, Small Business Saturday offers people the opportunity to share their favorite places, discover new spots and celebrate independent businesses by giving them a boost.
"We are proud to see how Small Business Saturday continues to inspire communities. This year we will again celebrate the small businesses that make our neighborhoods feel like home," said Elizabeth Rutledge, Executive Vice President, Global Advertising and Brand Management at American Express. "We've seen firsthand that when small businesses thrive, our neighborhoods, towns and cities thrive. So this Small Business Saturday we encourage everyone to visit the diverse range of small businesses that make up the fabric of their communities."