1. Articles from ducttapemarketing.com

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    1. Transcript of Create and Market Work That Lasts

      Transcript of Create and Market Work That Lasts

      Transcript of Create and Market Work That Lasts written by John Jantsch read more at Duct Tape Marketing

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      John J: The vast majority of revenue in the creative industries, from publishing to music to Hollywood, comes from content that’s over a year old. That’s right. We all get excited about the launch, about the new glitzy thing. But the fact is, most businesses rely on that thing that sells over and over and over again, year, after year, after year. after year.

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    2. Transcript of The Key to Success? Taking Care of Your Community

      Transcript of The Key to Success? Taking Care of Your Community

      Transcript of The Key to Success? Taking Care of Your Community written by John Jantsch read more at Duct Tape Marketing

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      John Jantsch: Who doesn’t love Copyblogger? Really been around since the dawn of the online era. Brian Clark and I have been friends for a really long time and they have certainly set the standard on how to build a business, how to build a brand, how to take care of a community.

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    3. Transcript of How National Companies Can Infiltrate Local Markets

      Transcript of How National Companies Can Infiltrate Local Markets

      Transcript of How National Companies Can Infiltrate Local Markets written by John Jantsch read more at Duct Tape Marketing

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      John Jatsch: For national companies trying to infiltrate the local market the community organizations may be the best and last frontier. On this episode of the Duct Tape Marketing podcast, I speak with Megan Hannay.

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    4. Transcript of What You Need to Know About Your Privacy Online

      Transcript of What You Need to Know About Your Privacy Online

      Transcript of What You Need to Know About Your Privacy Online written by John Jantsch read more at Duct Tape Marketing

      Transcript provided by Verbatim Transcription Services

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      John Jantsch: Do you know marketers are collecting everything you do online and they are selling it to anybody who pays and our government is okay with that. So, today check out my conversation with Ryan Dochuk, co-founder of the VPN service called Tunnelbear. I think we all need it.

      [Music]

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    5. Transcript of How to Become a Thought Leader

      Transcript of How to Become a Thought Leader

      Transcript of How to Become a Thought Leader written by John Jantsch read more at Duct Tape Marketing

      Transcript provided by Verbatim Transcription Services

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      John: So you think you want to be a thought leader. Everybody’s doing it, can’t be that hard right? Well… maybe it’s not. We’re going to talk to Liz Marshall about the 10 steps that you need to take to build a platform to become a thought leader, check it out.

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    6. How to Get the Most Out of Pay Per Clike Advertising

      How to Get the Most Out of Pay Per Clike Advertising

      How to Get the Most Out of Pay Per Clike Advertising written by John Jantsch read more at Duct Tape Marketing

      To get immediate search engine visibility, there is no better advertising opportunity than Google AdWords. While this may not be news to you, it is news to some, as it’s rare to see people get the most out of their pay per click (PPC) advertising efforts, which is why I thought I’d bring it up today.

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    7. Weekend Favs April 29

      Weekend Favs April 29

      Weekend Favs April 29 written by John Jantsch read more at Duct Tape Marketing

      My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

      I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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      Mentions: John Jantsch
    8. The Awesome Power of Daily Rituals

      The Awesome Power of Daily Rituals

      The Awesome Power of Daily Rituals written by John Jantsch read more at Duct Tape Marketing

      Habits are a powerful force of human nature – for good or for bad.

      Much like animals in the wild, our habits cause us to behave in instinctive ways, often overriding knowledge that we should act otherwise.

      Free Daily Planner Template Free Daily Planner Template[/thrive
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      Mentions: John Jantsch
    9. Why Your Website Needs a Storyteller Instead of a Designer

      Why Your Website Needs a Storyteller Instead of a Designer

      Why Your Website Needs a Storyteller Instead of a Designer written by John Jantsch read more at Duct Tape Marketing

      Your website is the hub of your online presence – period. (Well, maybe that’s not exactly true from you right now, but it must be!)

      As such, it has to do some heavy lifting and that heavy lifting must extend far beyond the interactive brochure still built today by many business owners.

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      Mentions: John Jantsch
    10. What I Want for You Most in 2017

      What I Want for You Most in 2017

      What I Want for You Most in 2017 written by John Jantsch read more at Duct Tape Marketing

      I’m afraid this isn’t going to be the typical end of the year wrap-up/prediction post.

      Nothing wrong with those, I’ve done them in the past, but today I simply want to share what I hope.

      I hope this for my own business, and I hope this for anyone struggling to make meaning, get unstuck, grow, change, reconnect, start, or stop.

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    11. Disrupt or be Disrupted

      Disrupt or be Disrupted

      Disrupt or be Disrupted written by John Jantsch read more at Duct Tape Marketing

      In a few short years much of what you do, make, fix, sell, and ship, won’t mean much to anyone. In fact, there’s a pretty good chance that if you stay put doing whatever it is your business does right now – you’ll be out of business.

      If you want to survive, let alone thrive, you must tap new trends and produce new ideas at an accelerating rate.

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      Mentions: John Jantsch
    12. Why You Must Address Problems Before You Can Offer Solutions

      Why You Must Address Problems Before You Can Offer Solutions

      Why You Must Address Problems Before You Can Offer Solutions written by John Jantsch read more at Duct Tape Marketing

      You make a product, hone your pitch and then get busy prescribing the benefits of your tools to anyone who’ll listen.

      That’s the way it works. You know what people need, and you tailor your solutions to meet what they need. You even give your unique methodology a fancy name and construct branded processes to deliver results.

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      Mentions: John Jantsch
    13. Optimizing Marketing Resources – What to Automate and What Your Team Needs to Handle

      Optimizing Marketing Resources – What to Automate and What Your Team Needs to Handle

      Optimizing Marketing Resources – What to Automate and What Your Team Needs to Handle written by Guest Post read more at Duct Tape Marketing

      When you work in a small marketing department with a shoestring budget, you’re often faced with the dilemma of paying for automation or investing hours in managing the work internally.

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      Mentions: Google Analytics
    14. Why You Must Increase Your Negative Reviews

      Why You Must Increase Your Negative Reviews

      Why You Must Increase Your Negative Reviews written by John Jantsch read more at Duct Tape Marketing

      Marketing Podcast with Jay Baer

      Okay, I’ll admit, the headline for this post probably seems a little odd, so let me explain.

      No one likes or wants negative reviews, but the fact is, that’s how you get better.

      In a perfect world, everything your business does makes the customer smile, but I don’t know too many businesses that live in that world.

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      Mentions: John Jantsch
    15. Weekend Favs February Twenty

      Weekend Favs February Twenty

      This week I found a new SEO tool for on-page SEO called Webpage.ly, a tool for grabbing email addresses online called Grabby, and ContentMarketing email templates for influencer outreach through GMail.

      I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.

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      Mentions: John Jantsch
    16. Find More Ideal Customers with Buyer Personas

      Find More Ideal Customers with Buyer Personas

      Find More Ideal Customers with Buyer Personas written by John Jantsch read more at Duct Tape Marketing

      Marketing Podcast with Adele Revella

      You know how much I love to talk about strategy -well, the reason is that strategy before tactics is how the game is played – I mean, if you want to win.

      But, what exactly is strategy?

      It’s many things I suppose, which one of the reasons it’s so vexing for most people.

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      Mentions: John Jantsch
    1-24 of 632 1 2 3 4 ... 25 26 27 »
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