1. Articles from ducttapemarketing.com

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    1. Transcript of Monetize Your Expertise and Thrive

      Transcript of Monetize Your Expertise and Thrive

      Transcript of Monetize Your Expertise and Thrive written by John Jantsch read more at Duct Tape Marketing

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      John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch and my guest today is Dorie Clark. She is a marketing and strategy consultant and frequent contributor to Harvest … not Harvest, Harvard Business Review, Entrepreneur and Forbes.

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    2. Transcript of Increase Profits Through Specialization

      Transcript of Increase Profits Through Specialization

      Transcript of Increase Profits Through Specialization written by John Jantsch read more at Duct Tape Marketing

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      John Jantsch: One of the ways to really drive up profit is to specialize, is to go into a vertical market, is to go have a niche, to get known as an expert in X, Y, or Z. In this episode of the Duct Tape Marketing podcast, we speak with Philip Morgan of Philip Morgan Consulting, and that’s what he does.

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    3. Here’s a question – is your PR working?

      Here’s a question – is your PR working?

      Here’s a question – is your PR working?

      As small business owners or marketers, we all know full well how important it is to put time aside for PR.

      Investing in your public profile helps with generating inquiries, creates awareness and can lead to a variety of opportunities. I’m making sense, aren’t I? The thing is, it’s all well and good saying it and, even better, when you practice what you preach, but how do you know if it’s working?

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    4. Transcript of How to Cut Through the Noise and Clutter in Marketing Today

      Transcript of How to Cut Through the Noise and Clutter in Marketing Today

      Transcript of How to Cut Through the Noise and Clutter in Marketing Today written by John Jantsch read more at Duct Tape Marketing

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      John Jantsch: So how do you cut through all the noise and clutter in the marketing world today? Maybe you start by unbranding. In this episode of the Duct Tape Marketing Podcast, I get to visit with Alison Stratten, the co-author of a new book called Unbranding, a book she wrote with her husband. They are also work partners.

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    5. Transcript of Enhance Your Life With a Side Hustle

      Transcript of Enhance Your Life With a Side Hustle

      Transcript of Enhance Your Life With a Side Hustle written by John Jantsch read more at Duct Tape Marketing

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      John Jantsch: You know, in my podcast, I generally talk to entrepreneurs, but today I want to address those of you that are in a company, that are working in a job, and the need for a side hustle — not only the monetary aspect of a side hustle, but the confidence and the ability to really give you something maybe over and above what you’re getting from your job.

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    6. Transcript of Tackling the Sales Aspect of Being an Entrepreneur

      Transcript of Tackling the Sales Aspect of Being an Entrepreneur

      Transcript of Tackling the Sales Aspect of Being an Entrepreneur written by John Jantsch read more at Duct Tape Marketing

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      John Jantsch:                       Selling is a fact of life. Every business, every entrepreneur sells. It doesn’t matter if you have that in your title. If you’re a business owner, if you’re the founder of a company, there’s a really good chance you’re the top sales person, you’re the VP of sales.

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    7. Transcript of Secrets to Finishing What You Start

      Transcript of Secrets to Finishing What You Start

      Transcript of Secrets to Finishing What You Start written by John Jantsch read more at Duct Tape Marketing

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      How many things have you not finished? Come on, let’s be honest. A recent statistic I read said 92% of people give up on their New Years resolutions during the first week. There are a lot of reasons we don’t finish, perfectionism, rationalization, fear, we don’t give ourselves the right goals and things to finish.

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    8. Cold Beer, Strollers, and Craft Draft Hipsters – What’s not to love?

      Cold Beer, Strollers, and Craft Draft Hipsters – What’s not to love?

      Cold Beer, Strollers, and Craft Draft Hipsters – What’s not to love? written by John Jantsch read more at Duct Tape Marketing

      Today I’m thrilled to share the story of my long-time friend and Kansas Citian John Couture who is the founder of the Bier Station, as a part of the “Amex Welcomed” program with @americanexpress, which is showcasing the people behind our favorite local businesses that welcome Amex.

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    9. Transcript of Create and Market Work That Lasts

      Transcript of Create and Market Work That Lasts

      Transcript of Create and Market Work That Lasts written by John Jantsch read more at Duct Tape Marketing

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      John J: The vast majority of revenue in the creative industries, from publishing to music to Hollywood, comes from content that’s over a year old. That’s right. We all get excited about the launch, about the new glitzy thing. But the fact is, most businesses rely on that thing that sells over and over and over again, year, after year, after year. after year.

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    10. Transcript of The Key to Success? Taking Care of Your Community

      Transcript of The Key to Success? Taking Care of Your Community

      Transcript of The Key to Success? Taking Care of Your Community written by John Jantsch read more at Duct Tape Marketing

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      John Jantsch: Who doesn’t love Copyblogger? Really been around since the dawn of the online era. Brian Clark and I have been friends for a really long time and they have certainly set the standard on how to build a business, how to build a brand, how to take care of a community.

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    11. Transcript of How National Companies Can Infiltrate Local Markets

      Transcript of How National Companies Can Infiltrate Local Markets

      Transcript of How National Companies Can Infiltrate Local Markets written by John Jantsch read more at Duct Tape Marketing

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      John Jatsch: For national companies trying to infiltrate the local market the community organizations may be the best and last frontier. On this episode of the Duct Tape Marketing podcast, I speak with Megan Hannay.

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    12. Transcript of What You Need to Know About Your Privacy Online

      Transcript of What You Need to Know About Your Privacy Online

      Transcript of What You Need to Know About Your Privacy Online written by John Jantsch read more at Duct Tape Marketing

      Transcript provided by Verbatim Transcription Services

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      John Jantsch: Do you know marketers are collecting everything you do online and they are selling it to anybody who pays and our government is okay with that. So, today check out my conversation with Ryan Dochuk, co-founder of the VPN service called Tunnelbear. I think we all need it.

      [Music]

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    13. Transcript of How to Become a Thought Leader

      Transcript of How to Become a Thought Leader

      Transcript of How to Become a Thought Leader written by John Jantsch read more at Duct Tape Marketing

      Transcript provided by Verbatim Transcription Services

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      John: So you think you want to be a thought leader. Everybody’s doing it, can’t be that hard right? Well… maybe it’s not. We’re going to talk to Liz Marshall about the 10 steps that you need to take to build a platform to become a thought leader, check it out.

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    14. How to Get the Most Out of Pay Per Clike Advertising

      How to Get the Most Out of Pay Per Clike Advertising

      How to Get the Most Out of Pay Per Clike Advertising written by John Jantsch read more at Duct Tape Marketing

      To get immediate search engine visibility, there is no better advertising opportunity than Google AdWords. While this may not be news to you, it is news to some, as it’s rare to see people get the most out of their pay per click (PPC) advertising efforts, which is why I thought I’d bring it up today.

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    15. Weekend Favs April 29

      Weekend Favs April 29

      Weekend Favs April 29 written by John Jantsch read more at Duct Tape Marketing

      My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

      I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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      Mentions: John Jantsch
    16. The Awesome Power of Daily Rituals

      The Awesome Power of Daily Rituals

      The Awesome Power of Daily Rituals written by John Jantsch read more at Duct Tape Marketing

      Habits are a powerful force of human nature – for good or for bad.

      Much like animals in the wild, our habits cause us to behave in instinctive ways, often overriding knowledge that we should act otherwise.

      Free Daily Planner Template Free Daily Planner Template[/thrive
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      Mentions: John Jantsch
    17. Why Your Website Needs a Storyteller Instead of a Designer

      Why Your Website Needs a Storyteller Instead of a Designer

      Why Your Website Needs a Storyteller Instead of a Designer written by John Jantsch read more at Duct Tape Marketing

      Your website is the hub of your online presence – period. (Well, maybe that’s not exactly true from you right now, but it must be!)

      As such, it has to do some heavy lifting and that heavy lifting must extend far beyond the interactive brochure still built today by many business owners.

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      Mentions: John Jantsch
    18. What I Want for You Most in 2017

      What I Want for You Most in 2017

      What I Want for You Most in 2017 written by John Jantsch read more at Duct Tape Marketing

      I’m afraid this isn’t going to be the typical end of the year wrap-up/prediction post.

      Nothing wrong with those, I’ve done them in the past, but today I simply want to share what I hope.

      I hope this for my own business, and I hope this for anyone struggling to make meaning, get unstuck, grow, change, reconnect, start, or stop.

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    19. Disrupt or be Disrupted

      Disrupt or be Disrupted

      Disrupt or be Disrupted written by John Jantsch read more at Duct Tape Marketing

      In a few short years much of what you do, make, fix, sell, and ship, won’t mean much to anyone. In fact, there’s a pretty good chance that if you stay put doing whatever it is your business does right now – you’ll be out of business.

      If you want to survive, let alone thrive, you must tap new trends and produce new ideas at an accelerating rate.

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      Mentions: John Jantsch
    20. Why You Must Address Problems Before You Can Offer Solutions

      Why You Must Address Problems Before You Can Offer Solutions

      Why You Must Address Problems Before You Can Offer Solutions written by John Jantsch read more at Duct Tape Marketing

      You make a product, hone your pitch and then get busy prescribing the benefits of your tools to anyone who’ll listen.

      That’s the way it works. You know what people need, and you tailor your solutions to meet what they need. You even give your unique methodology a fancy name and construct branded processes to deliver results.

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      Mentions: John Jantsch
    21. Optimizing Marketing Resources – What to Automate and What Your Team Needs to Handle

      Optimizing Marketing Resources – What to Automate and What Your Team Needs to Handle

      Optimizing Marketing Resources – What to Automate and What Your Team Needs to Handle written by Guest Post read more at Duct Tape Marketing

      When you work in a small marketing department with a shoestring budget, you’re often faced with the dilemma of paying for automation or investing hours in managing the work internally.

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      Mentions: Google Analytics
    1-24 of 640 1 2 3 4 ... 25 26 27 »
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