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    1. Turn Brand Loyalists into Brand Advocates

      Turn Brand Loyalists into Brand Advocates

      Chevy or Ford? Pepsi or Coke? Mac or PC? Burger King or McDonald’s? iPhone or Android? Chances are when reading those questions, you had a polarized response to at least one. “I NEVER would buy a PC. Too unreliable.” “Didn’t you read the report on what McDonald’s does? I wouldn’t eat there if my life depended on it.” Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me.

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