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    1. Marketing Attribution Models

      Marketing Attribution Models

      This is a must-read for today's marketing pros.  Enjoy!

      According to data from the State of Pipeline Marketing Survey 2016, 83.3% of marketers who are using single-touch attribution are doing so because it’s easy to implement or because it is the legacy system.

      Essentially, they’re not using it because it gives them an accurate representation of marketing’s impact on revenue, but because it is the status quo.

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