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    1. 17 Tools Your Marketing Cannot Do Without in 2017

      17 Tools Your Marketing Cannot Do Without in 2017

      In the past decade, Marketing has gained access to a host of SaaS tools that optimize, simplify, and generally improve marketing efforts. Some, like Google's suite of tools, or Facebook's advertising options, have been around for a few years now—an eternity in Internet time—and you're probably already using them. Others are much newer, often with abstract names that don't necessarily reveal how powerful they really are. What marketing tools should your company be using right now?

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      Mentions: Adobe Google SEO
    2. This Is What Works in Facebook Headlines: The 20 Most Effective Phrases

      This Is What Works in Facebook Headlines: The 20 Most Effective Phrases

      Which phrases in headlines are most effective in encouraging people to engage with articles on Facebook? To find out, BuzzSumo examined the performance of 100 million article headlines published between March 1, 2017 and May 10, 2017. The researchers looked at which trigrams (three-word phrases) garner the most likes, shares, and comments on Facebook.

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    3. Marketing Technologists: Who They Are and Why They Matter [Infographic]

      Marketing Technologists: Who They Are and Why They Matter [Infographic]

      The digital marketing landscape is constantly evolving. New trends create new opportunities, and new technologies are developed to help support initiatives. But managing that process of identifying a need, finding the right solution, and integrating the technology into your workflow can be difficult. Enter the marketing technologist. "Marketing technology must be managed holistically," state Scott Brinker and Laura McLellan in a Harvard Business Review article.

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