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    1. 10 Things Small Business Owners Need to Know

      10 Things Small Business Owners Need to Know

      America’s Small Business Development Centers recently released its America’s Voice on Small Business survey, conducted with millennial expert Jason Dorsey and the Center for Generational Kinetics. The survey looked at millennials and their entrepreneurial aspirations and challenges. Some key findings: You can check out the white paper here. And be sure to look at the infographic below. CouponFollow just released a fascinating report on millennial shopping behaviors.

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    2. Why I Didn’t Buy From Your Online Store

      Why I Didn’t Buy From Your Online Store

      I recently tried to purchase a few household goods (organic pesticides for my precious chili plants) from an online store and ended up not completing checkout. Why? To be honest, there was nothing particularly wrong with the site… it just wasn’t easy to get what I wanted, and they’re not the only store I’ve had problems with.

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    3. 7 Easy Exercises to Help You Write Better Copy

      7 Easy Exercises to Help You Write Better Copy

      Copywriting is a balancing act. To succeed, you should have the resolve of the world’s greatest author and the insight of the company’s sharpest salesperson. But that’s not exactly an easy task. You want to get crafty, but you need to make an impact. Your words need to resonate like poetry yet read like…well, copy. There are a few ways to simultaneously be at your most creative and most persuasive. It’s not as hard as you think.

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    4. Do You Know Your Core Values?

      Do You Know Your Core Values?

      Every day I work with people to figure out who they are – specifically, what are their “core values?” Now, that term gets thrown around a lot, so let me explain: Core values are the characteristics and rules that drive companies and individuals, and define how they live, work and make decisions. They are the behaviors that define us. In support of a “core purpose,” which defines why we exist as an individual or business, core values are extremely powerful.

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