1. Articles from Co.Create

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    1. "Saturday Night Live" Did Exactly What Trump Didn't Want (Even Without Rosie)

      "Saturday Night Live" Did Exactly What Trump Didn't Want (Even Without Rosie)

      The episode began with the welcome return of McCarthy as Sean Spicer. Perhaps the writers are trying to get as much mileage out of this casting coup as possible before Spicer is sacked. While the impact was somewhat diluted this time around by the absence of surprise, McCarthy's instantly iconic take on Spicer was nearly as devastating as before. The image of him herding up reporters like cattle on a Segway-powered podium, all while referring to himself in third-person as "Spicy," can never be erased.

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    2. Google Is Showing Off Its Commitment To Six-Second Ads With A Sundance Activation

      Google Is Showing Off Its Commitment To Six-Second Ads With A Sundance Activation

      When Charlie McKittrick, Chief Strategy Officer for creative agency Mother New York, heard that the new format for pre-roll ads that Google was pushing were going to be six-second spots, it&aposd be fair to say that he wasn&apost exactly thrilled at the prospect of it. "When I first heard about it, I had this &aposOh, fuck&apos feeling," he says.

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      Mentions: Google
    3. The Brand Is Strong: Desus and Mero On Talking Their Way To a TV Takeover

      The Brand Is Strong: Desus and Mero On Talking Their Way To a TV Takeover

      In the back of the studio, perched on a mossy boulder, is a stuffed grizzly bear wearing a Yankee fitted and wheat-colored Timbs. He has a vaguely sour expression on his face, like he can barely believe some of the things he’s heard. Just in front of him, at a heavily graffiti’d table, is the source of this bear’s audio trauma: Desus Nice and The Kid Mero.

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    4. Your Creative Calendar: 68 Things To See, Hear, And Read In January

      Your Creative Calendar: 68 Things To See, Hear, And Read In January

      Once upon a time, Co.Create put together a statistical, 100% scientific analysis proving that January is the weirdest month of the year for movies. This study coincided with the release of Mortdecai, a film about Johnny Depp's bracingly eccentric mustache, but it also shed light on the phenomenon of either a new Underworld or Resident Evil chapter, along with some true cinematic abominations like Kangaroo Jack, always ringing in the new year.

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      Mentions: FOX HBO Warner Bros.
    5. The Farrelly Brothers' Oral History of "Kingpin," Twenty Years Later

      The Farrelly Brothers' Oral History of "Kingpin," Twenty Years Later

      A lot can happen over the course of a couple decades. In Kingpin, the second film by goofy directing duo The Farrelly Brothers, as the 1970s slide into the ‘90s, former bowling champ Roy Munson fades right past obscurity and into poverty. (His hair fares even worse than his reputation.) Now that it’s been 20 years since Kingpin’s release, though, it’s clear that the film bore the brunt of time’s cruel damages far better than its protagonist.

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    6. How The Best Holiday Ads Of 2016 Worked Their Magic

      How The Best Holiday Ads Of 2016 Worked Their Magic

      It’s the time of year when again when Co.Create highlights some of the best holiday television and online ads. We made our 2016 choices based on a number of factors: Some ads we thought had great humor, or a poignant message, or a clever way of presenting a brand. But instead of telling you why we think the following ads are successful, we thought we’d go right to the source and talk to the creatives behind the ads to find out why they believe their spots have struck a chord this holiday season.

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    7. What Donald Trump's Election Win Means To Creative Marketing And Advertising Leaders

      What Donald Trump's Election Win Means To Creative Marketing And Advertising Leaders

      Advertising has long-been a vital cog in the modern democratic election machine. "It&aposs morning in America." and all that. But in light of Donald Trump&aposs election triumph, in particular the way it seemingly caught media and polling professionals by surprise, the traditional art of political persuasion is being understandably questioned.

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    8. How Squarespace Views Marketing Through A Product Design Lens

      How Squarespace Views Marketing Through A Product Design Lens

      Over the last few years, for those paying attention, Squarespace has been one of the most creative and bold content marketers around. From getting Jeff Bridges to make an entire album to put you to sleep, all the way up to having John Malkovich take on some of the most iconic characters in David Lynch movies, every campaign was swinging for the fences.

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    9. "The Onion" Is No Joke During The 2016 Presidential Election

      "The Onion" Is No Joke During The 2016 Presidential Election

      Earlier this year, Univision Communications Inc. bought a controlling stake in satirical media company The Onion. At the time of the announcement, Univision’s chief news and digital officer Isaac Lee explained the strategy behind the deal as a way of using comedy to tap into millennial audiences and to help frame the 2016 presidential election.

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    10. "Insecure" Star Yvonne Orji On Creativity And Color On TV

      "Insecure" Star Yvonne Orji On Creativity And Color On TV

      A month ago, Yvonne Orji was a relative unknown, though she'd made waves in the L.A. comedy community as a stand-up comic and begun work on a television series about the trials and tribulations of being a first generation Nigerian-American. But with the arrival of Issa Rae's HBO show, Insecure, the 32-year-old actress has achieved no small amount of fame for her portrayal of Molly, the overachieving, luckless-in-love best friend to the TV version of Rae.

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    11. Issa Rae: “We Don’t Get To Just Be Boring”

      Issa Rae: “We Don’t Get To Just Be Boring”

      Issa Rae’s gawky-yet-relatable humor won her a throng of fans on YouTube and a place on best-seller lists for her memoir, The Misadventures of Awkward Black Girl. Here, she talks about her new HBO show, Insecure, why she loves Seinfeld, and the movement to diversify media. In Insecure, you play a young woman who is just starting to deal with the realities of adulthood. What makes her tick? She is complacent and used to doing what is comfortable, which makes her kind of passive-aggressive.

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    12. Super Bowl MVP Von Miller Plays Creative Director For A New Chef's Cut Campaign

      Super Bowl MVP Von Miller Plays Creative Director For A New Chef's Cut Campaign

      Over the last few months we&aposve seen Super Bowl MVP Von Miller channel the Biebs for Madden 17, forge the road less traveled for Old Spice, and tap his inner creative spirit for Adidas. He&aposs been on the Geek Squad, and has his own emoji. But for his latest advertising endeavor, the Denver Broncos star was also part of the creative team behind the camera.

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      Mentions: Espn
    13. Alton Brown's Next Cooking Show Will Be Made For Facebook And Your Phone Screen

      Alton Brown's Next Cooking Show Will Be Made For Facebook And Your Phone Screen

      Alton Brown's initiation into the social media zeitgeist started with bonuts. "You would not believe how many people in the last 10 days have made these bonuts and taken a picture and put it on Facebook," says Brown, of his donuts made from biscuit dough. "If you hit the sweet spot of personal connectivity, people will do it. And once people have done it, that changes the whole relationship."

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    14. Actor Jesse Williams And Scholly Are Going To Fight To Get You Scholarship Money

      Actor Jesse Williams And Scholly Are Going To Fight To Get You Scholarship Money

      Companies angling for celebrities to endorse their products is an age-old practice that can feel just as played out. There are those moments, however, when the two sides align in such a way that fortifies both platforms and achieves that buzzword white whale: authenticity. So goes the newfound partnership between Scholly founder and CEO Christopher Gray and actor Jesse Williams.

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    15. Even As A Child Star, Mara Wilson Knew She Wanted To Be A Writer

      Even As A Child Star, Mara Wilson Knew She Wanted To Be A Writer

      Every single day, somebody tells Mara Wilson she’s ugly. As a former child star, it’s an unfortunate, inevitable reality. On the positive side, her hard-earned immunity to this kind of abuse has saved some shock in dealing with the internet bristle worms she may attract in her new career as a writer. One problem with being incredibly successful incredibly young is that it comes with a crushing, persistent fear of peaking early. In the case of Mara Wilson, that fear proved founded.

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      Mentions: New York
    16. How Do You Even Begin To Make A Film Like "Snowden"?

      How Do You Even Begin To Make A Film Like "Snowden"?

      When it comes to real-life narratives, Edward Snowden’s seems tailor-made for Hollywood. The mix of espionage and government antipathy, as well as the evolution from obedient soldier to on-the-run whistleblower, makes a compelling enough case for a Breaking Bad: NSA Edition. Yet while Americans have strong opinions on national security—stoking the ongoing brouhaha over hero or traitor, public servant versus political dissident—few of them can actually say who Snowden is.

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      Mentions: Russia Hollywood Army
    17. Donald Glover: "We Never Wanted 'Atlanta' To Feel Important"

      Donald Glover: "We Never Wanted 'Atlanta' To Feel Important"

      Donald Glover has come a long way. A decade ago, the Stone Mountain, Georgia native achieved viral fame as a member of Derrick Comedy, one of the first comedy groups to breakthrough on the internet, before heading to the writers’ room at 30 Rock and landing a career-defining turn as Troy Barnes on Community. Somewhere in between, he managed to launch a successful rap career under the moniker, Childish Gambino, and star in a few blockbuster films (The Martian, Magic Mike XXL) for good measure.

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    18. Donald Glover: ‘We Never Wanted 'Atlanta' To Feel Important’

      Donald Glover: ‘We Never Wanted 'Atlanta' To Feel Important’

      Donald Glover has come a long way. A decade ago, the Stone Mountain, Georgia native achieved viral fame as a member of Derrick Comedy, one of the first comedy groups to breakthrough on the internet, before heading to the writers’ room at 30 Rock and landing a career-defining turn as Troy Barnes on Community. Somewhere in between, he managed to launch a successful rap career under the moniker, Childish Gambino, and star in a few blockbuster films (The Martian, Magic Mike XXL) for good measure.

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    19. Congressman John Lewis's "March" Was Supposed To Be In Past, Not Present, Tense

      Congressman John Lewis's "March" Was Supposed To Be In Past, Not Present, Tense

      What was supposed to be a history book is now a modern-day manual. When Congressman and civil rights leader John Lewis introduced the first installment of his best-selling autobiographical graphic novel trilogy March in 2009, it was intended as a look back at the racial discord of America in the 1960s and the civil disobedience that led to legalizing African-American voting rights, interracial marriage, and desegregation, setting the country on a course to electing the first black president.

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    20. Please Allow Trevor Noah To Reintroduce Himself

      Please Allow Trevor Noah To Reintroduce Himself

      Trevor Noah is fast approaching his one-year anniversary as the host of The Daily Show, and he’s not reticent to admit that it’s been a dicey run at best. Since assuming his new role in September, Noah has been eclipsed by Jon Stewart’s 16-year legacy. His night-to-night viewership has failed to consistently hit the million mark as Stewart’s tenure was wont to do.

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    21. Why Does Cannes Matter? What The Annual Advertising Festival Means For The Rest Of Us

      Why Does Cannes Matter? What The Annual Advertising Festival Means For The Rest Of Us

      For the longest time, the Cannes Lions was an advertising festival and awards celebration—the biggest and broadest in an industry chock-full of festivals and awards celebrations. But just as advertising itself has expanded far beyond the confines of the TV commercial, printed ads, and billboards, so too has this annual gathering.

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    22. Does The Gun Control Fight Have A Branding Problem?

      Does The Gun Control Fight Have A Branding Problem?

      Advertising sells us everything. From soap and cars, to sports and insurance. But beyond products, it also sells us ideas and inspiration. It&aposs why Nike&aposs latest hit doesn&apost tell us much about the shoes, but it sure gets us excited. Or how Patagonia uses its activism to put its products in a different light. And it&aposs this ability to tap into our emotions that makes advertising a perfect tool for causes and campaigns around societal issues.

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      Mentions: Orlando Hollywood
    1-24 of 69 1 2 3 »
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