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    1. The 4 Keys to Boosting Your Customer Retention

      The 4 Keys to Boosting Your Customer Retention

      We’ve all been in situations where we’ve felt like we were “taking two steps forward and one step back.” That’s exactly what’s happening when you work hard to optimize your advertising and marketing programs, but then realize your customer lifetime value isn’t what it should be. Your hope is that your great product or service will create loyalty and devotion. While this is sometimes the case, the truth is that it’s not always an effective strategy.

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    2. Has High-Tech Hijacked Entrepreneurship? How to Really Measure Small Business Success

      Has High-Tech Hijacked Entrepreneurship? How to Really Measure Small Business Success

      The definition of what it means to be a successful entrepreneur has been challenged by popular media and Silicon Valley. Even though the high-tech success stories we read about in the media are really a very small percentage of businesses that are born ...

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      Mentions: IPO American Dream
    3. Don't Allow Your Small Business to Be at Risk—A Guide to Choosing Insurance

      Don't Allow Your Small Business to Be at Risk—A Guide to Choosing Insurance

      I'm simply a battle-hardened entrepreneur who has bought insurance over the years, experienced my fair share of claims, and experienced the fanny-saving powers of insurance firsthand. In this article, I'm offering a few basic insurance tips for small ...

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    4. For Better or Worse: Being the Spouse of a Small Business Owner

      Running your own business is hard, but not just for you. It's rough on the whole family. Your business not only sleeps in your bed with you, but it hogs most of the blankets Running your own business is hard, but not just for you. It’s rough on the whole family. Your business not only sleeps in your bed with you, but it hogs most of the blankets. Running a business is like driving a car on a winding mountain road. While it may be tough for you, the passengers get car sick. This is especially tru
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