1. Articles in category: Accounting

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    1. Marketing Attribution Models

      Marketing Attribution Models

      This is a must-read for today's marketing pros.  Enjoy!

      According to data from the State of Pipeline Marketing Survey 2016, 83.3% of marketers who are using single-touch attribution are doing so because it’s easy to implement or because it is the legacy system.

      Essentially, they’re not using it because it gives them an accurate representation of marketing’s impact on revenue, but because it is the status quo.

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    2. Maybe it's Time to Get Yourself an Accountability Coach?

      Maybe it's Time to Get Yourself an Accountability Coach?

      We all have those nagging voices in the back of our head reminding us of the things we wanted to do, or were supposed to do, but we simply didn't get around to them. Not getting them done really starts to frustrate us, but we don't seem to get an closer to completing the projects or tasks. Often they are things we have wanted to get done for age but some reason we are no closer today than we were a year ago.

      Read Full Article
      Mentions: New York
    1-24 of 3146 1 2 3 4 ... 129 130 131 »
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