1. Articles in category: Customer Experience

    3001-3024 of 3030 « 1 2 ... 123 124 125 126 127 »
    1. Customer Service: Small Businesses Have an Edge

      Customer Service: Small Businesses Have an Edge

      Are your customer support processes serving your company and your customers? See how small businesses can beat out the bug guys by having control over the customer experience.

      At my company VerticalResponse, we're going through a rewrite of all of our customer service processes so that our customers can get what they need easily and effectively.

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    2. Creating a Smart Returns Policy

      Creating a Smart Returns Policy

      From wholesale giant Costco to clothing retailer L.L. Bean, corporate America has trained consumers to expect wide-open store policies that offer few, if any, impediments to returning items in exchange for their money back.

      Many small businesses, however, lack the resources to adopt similarly indiscriminate policies. This is in part due to the high rate of return fraud, particularly during the holiday season.

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    3. 5 Ways to Turn Around a Lackluster Company Culture

      Transforming a less-than-ideal culture can take a painstakingly long time. Here's how to jumpstart the process.

      Great company culture doesn't mean beanbag chairs, a popcorn machine, and a Ping-Pong table. In fact, if you do it right, your culture should be defined by things like increased revenue, increased customer satisfaction, and employee retention.

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    4. How to Find a Great Employee

      How to Find a Great Employee

      If you’ve been disappointed by a new employee, you’re in the majority. About two-thirds of U.S. employers have hired someone who didn’t fit the job or perform well, according to a CareerBuilder survey.

      While most executives recognize that hiring top talent is critical to the success of a business, few devote any effort to recruiting employees until they have an immediate opening to fill. That’s a mistake.

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    5. 6 Mistakes to Avoid in Content Marketing

      6 Mistakes to Avoid in Content Marketing

      Content marketing is one of the most effective small-business strategies for reaping the benefits of social networks. But it works only when your words, images, videos, and the like are both appealing and useful.

      Given the time, effort, and cost of developing quality content, it’s easy to fall short of those standards — and obtain less brand awareness or fewer additional sales than you expect.

      To get better results from your content marketing, avoid these six mistakes.

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    6. 'Black Friday' returns to Lewiston

      McDonald is one of the Lewiston merchants also offering specials on " Small Business Saturday ," which follows "Black Friday." "We're opening at 7 a.m. We will be having a gift with every purchase, while supplies last. That will be for 'Black Friday' as well as ...

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    7. “Thanksgivukkah” and Small Business Saturday

      “Thanksgivukkah” and Small Business Saturday

      Small business owners and retailers everywhere are gearing up for one the shortest and intense holiday shopping season in a century. This year, Thanksgiving and Hanukkah both fall on Nov. 28, creating a super holiday that many refer to as ...

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    8. Are You Selling or Serving?

      Are You Selling or Serving?

      Sales strategies come and go, but serving the customer should always be your top priority.

      If you're like most business owners, you probably re-evaluate your sales strategy on a regular basis. There are many factors to consider when switching up your sales approach, including your customers' changing needs and your latest product offerings. But one thing should never change: You should always focus on serving first and selling second. Here are a few tips that will help you do just that:

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    9. The 9 Worst Mission Statements of All Time

      The 9 Worst Mission Statements of All Time

      If your mission statement contains no typos, mentions what your company does, and doesn't go on for a whole page, you're already doing better than these major brands.

      A mission statement can be a forceful way to motivate yourself and your team toward a common goal. Just consider this, from Amazon's mission statement: "to be the Earth's most customer-centric company, where customers can find and discover anything they might want to buy online.

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    10. 3 Social Media Marketing Trends for 2014

      3 Social Media Marketing Trends for 2014

      Here are three cutting-edge trends that will be at the core of the most successful social media marketing campaigns in 2014.

      Despite having nearly a decade of experience with social networks, many marketers still find social media a tough nut to crack. But other marketers are transforming how they use social networks in ways that increase brand reach with relevant audiences and drive real ROI.

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      Mentions: Forrester
    11. Evoking online trust

      Evoking online trust

      Interactions rarely happen with people we don't trust. How is it that someone sees your website or your social media presence or your email and decides to interact? The decision to interact happens before someone actually listens to what you have to say. Here’s a way to think about the factors that kick in before the browser even hears what you have to offer them today:

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      Mentions: Google
    12. Deliver great customer experience by including your customers - Interview with Mark Hurst of Creative Good

      Deliver great customer experience by including your customers - Interview with Mark Hurst of Creative Good


      Interview is with Mark Hurst, who founded Creative Good in 1997, a New York based consulting and services company focused on the customer experience. Today, talks about his new book: Customers Included: How to Transform Products, Companies, and the World – With a Single Step, that he recently co-authored with his colleague Phil Terry.

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      Mentions: New York
    13. Customer experience management: How to consistently deliver excellence

      Customer experience management: How to consistently deliver excellence

      This post was produced in conjunction with iCIMS.   As a consumer but also as an employee of a customer-oriented company, I know firsthand that service is integral for future purchasing behavior. For example, I am more likely to spend more money when I receive amazing customer service, and I am not the only one. According to the 2011 Customer Experience Impact Report, 86 percent of buyers will actually pay more for a better customer experience. I find it compelling to see what companies do to delight their customers.  Recently, a very positive trend has taken shape as many companies are now investing in initiatives like “Voice of the Customer” programs and in-depth internal training efforts. These programs are designed to specifically ensure that the customer’s experience is not only excellent but also consistent across segmented teams and business interactions time after time. Despite the attention and importance of the ...

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    3001-3024 of 3030 « 1 2 ... 123 124 125 126 127 »
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