1. Articles in category: Customer Experience

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    1. Small Business Saturday — Local shops ready to offer personal touch

      Small Business Saturday — Local shops ready to offer personal touch

      On Small Business Saturday , a companion shopping holiday to Black Friday and Cyber Monday started in 2010 by American Express, merchants throughout the Tri-Cities area will open their doors to demonstrate the benefits of shopping locally. “We're here ...

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    2. Residents urged to shop locally

      Residents urged to shop locally

      The U.S. Small Business Administration (SBA) issued a press release encouraging community residents to shop at local businesses this Nov. 30 as part of Small Business Saturday, a day that is geared to support the small businesses that anchor communities and strengthen local economies.

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    3. Small Business Saturday promotions give independent shops a boost

      Small Business Saturday promotions give independent shops a boost

      Small Business Saturday occurs the Saturday after Thanksgiving. Locally, it is getting a little extra attention this year thanks to Invest Elyria, but the initiative is not new. It is a promotion established by American Express to spread awareness ...

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    4. Shop in Tri-City stores for Small Business Saturday

      The idea is part of a Small Business Saturday promotion founded by American Express four years ago to help solve one of small business owners' most pressing needs -- finding more customers. "When you spend locally, your dollars, for the most part, stay ...

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    5. Shop in Tri-City stores for Small Business Saturday

      The idea is part of a Small Business Saturday promotion founded by American Express four years ago to help solve one of small business owners' most pressing needs -- finding more customers. "When you spend locally, your dollars, for the most part, stay ...

      Read Full Article
    6. Local merchants angle for sales on Small Business Saturday

      Local merchants angle for sales on Small Business Saturday

      Local businesses and shop owners are gearing up for this weekend's Small Business Saturday event, a fairly recent initiative aimed at getting shoppers to explore — and spend money at — their stores. The shopping holiday began in 2010 as a counterpoint ...

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    7. Importance of supporting Small Business Saturday

      Large national retailers have Black Friday. Online retailers have Cyber Monday. And now small businesses finally have a day of their own during the critical holiday season in Small Business Saturday . Black Friday and CyberMonday are about thrill of the hunt ...

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    8. Retailers Are Rethinking Black Friday

      Retailers Are Rethinking Black Friday

      With consumers shopping online 24/7, Black Friday is becoming less important. Here's how small businesses can make the most of the shopping season.

      With deals cropping up throughout November and December, shoppers are less convinced they should care about Black Friday--and Cyber Monday, billed as the e-commerce blowout of the year.

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    9. The Next Generation of Cyber Attacks

      The Next Generation of Cyber Attacks

      The kinds of scams security expert Chris Hadnagy sees these days are dangerous and psychologically sophisticated. Here, he explains what you need to know.

      Editor's note: A shorter version of this Q&A appears in the December/January issue of Inc.

      Chris Hadnagy breaks into businesses for a living. But not to worry--he’s on your side. Companies hire his firm, Social-Engineer, to test the strength of their security both online and offline so they can identify where they’re weak.

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    10. A Start-Up Tries to Solve the Gift Card Problem

      A Start-Up Tries to Solve the Gift Card Problem

      The creators of the app Jifiti found that people hate giving gift cards because they feel impersonal, but those same people love receiving gift cards because they can select the gift they really want. The app attempts to offer the best of both worlds.

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    11. 5 Ways to Run Your Company Like a Well-Oiled Machine

      Imagine how much you could accomplish if you didn't have to play the role of daily trouble-shooter. Here's how to get there.

      If you invited a consultant into your business to observe how it's run, determine how employees feel about their job and the company's leadership, and to review the effectiveness of your systems, could you predict the outcome? You may think so, but in my experience the results of such reviews take most employers by surprise.

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      Mentions: Starbucks
    12. 5 Ways You Can Treat Special Customers Special and Increase Sales.

      5 Ways You Can Treat Special Customers Special and Increase Sales.

      When I look at the mail coming into our home, I chuckle at the incoming flood of magazines and other things that are coming in.

      Chocolate catalogs, flower catalogs and all sorts of things. Of course these companies all want my dollars and your dollars this time of HUGE spending – for gift giving.

      There’s a lot of things you can do this Holiday season to drive more sales. Here’s a few tips:

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    13. Saturday equals small business rebuke to Black Friday

      Saturday equals small business rebuke to Black Friday

      For three years, Small Business Saturday , falling on Nov. 30 this year, has steadily gained traction, even as it's overshadowed by the box-store holiday the day before and competing online discounts two days later, according to a study by the event's sponsors.

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    14. Oldie but Goodie Marketing Secret: Emotion Sells

      Oldie but Goodie Marketing Secret: Emotion Sells

      Take a tip from Disney: sometimes you need to tug at people's heartstrings when you pitch your product.

      Even if you're not a "Star Wars" fan, there's another reason to keep an eye on the movie slated to come out in 2015. Disney is uses nostalgia as a marketing tactic--because it works. According to Michael Gitter, founder of a nostalgia site called DoYouRemember.com, part of the early marketing efforts for the first "Star Wars" movie in years includes the following:

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      Mentions: IBM Disney
    15. How to Build Relationships With Your Customers Via Social Media

      How to Build Relationships With Your Customers Via Social Media

      Like it or not, how your brand is perceived online influences buyer behavior. In a recent social media study by J.D. Power & Associates, 87 percent of satisfied customers said their online interaction with the company “positively impacted” their likelihood of purchase from that company.

      To be effective, however, these social interactions need to be real, two-way conversations and not one-sided marketing messages “pushed” at followers and fans.

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      Mentions: Starbucks Forbes
    16. 4 Skills Every Leader Needs Now

      4 Skills Every Leader Needs Now

      The days of Jack Welch and command-and-control management styles are over. Here's what makes today's leaders successful.

      There is no shortage of advice on the topic of how to be a successful leader--from top 10 lists to actual formulas to entire books. But after four years of research, one MIT professor says what you really need to be successful can be boiled down to four must-have skills.

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