1. Articles in category: Customer Experience

    1-24 of 3020 1 2 3 4 ... 124 125 126 »
    1. How to Write a Mission Statement in 5 Easy Steps

      How to Write a Mission Statement in 5 Easy Steps

      I’ve had a 30-year love-hate relationship with mission statements. I’ve read thousands. I love it when a mission statement defines a business so well that it feels like strategy—which does happen—and I hate it when a mission statement is generic, stale, and completely useless. Which also happens, but not nearly as often. A good mission statement is useful tool for well-run business. It’s the “why” of business strategy.

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    2. Turn Brand Loyalists into Brand Advocates

      Turn Brand Loyalists into Brand Advocates

      Chevy or Ford? Pepsi or Coke? Mac or PC? Burger King or McDonald’s? iPhone or Android? Chances are when reading those questions, you had a polarized response to at least one. “I NEVER would buy a PC. Too unreliable.” “Didn’t you read the report on what McDonald’s does? I wouldn’t eat there if my life depended on it.” Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me.

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    3. 5 Ways to Make Your Small Online Business Appear Bigger

      5 Ways to Make Your Small Online Business Appear Bigger

      While there's nothing wrong with being a small business -- in fact, small businesses are often assumed to have better customer service and considered more trustworthy -- you don't want other people and organizations to confuse your size with a lack of ...

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    4. This CEO’s One-Page List For Keeping His Priorities Straight

      This CEO’s One-Page List For Keeping His Priorities Straight

      As every startup founder and CEO eventually finds, it’s hard pleasing everyone. You’ve got customers to keep happy, of course. Then there are your shareholders, who are always demanding cost savings that might threaten customer experience. And employees need to be treated well, too, or else their performance will suffer. Keeping the needs of all these stakeholders in balance can quickly lead to conflict. Here’s how I’ve learned to avoid that.

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      Mentions: Y Combinator
    5. OracleVoice: Enterprise AI: Why Should You Care?

      OracleVoice: Enterprise AI: Why Should You Care?

      Business leaders often tell me they feel barraged by technology vendors touting their latest shiny thing as “disruptive” and “game changing.” Some technologies, like internet and mobile, did turn out to be powerful forces that transformed how we do business. But other technologies, not so much. As someone who has worked a full career at the intersection of business and technology, I’ve learned to be extremely judicious and selective when making my case for a new enterprise technology.

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    6. Google’s Rules For Designers Working With AI

      Google’s Rules For Designers Working With AI

      How do we make sure we’re designing artificial intelligence that takes human behavior into account? How do you integrate machine learning into a product or service while ensuring that it doesn’t perpetuate bias , oversimplify nuance , or bombard everyone with fake news ? To put it bluntly, how do we design algorithms that aren’t evil ? Google’s AI research division, Google Brain, says it’s on a mission to find out.

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      Mentions: Google
    7. These 5 UX designer habits are the secret skills every entrepreneur needs

      These 5 UX designer habits are the secret skills every entrepreneur needs

      Business advice can come from all types of sources. But one unconventional way to grow as an entrepreneur : think like a UX designer. As an entrepreneur , speaker, mentor, professor, Amazon best-selling author of Reframe, UX expert with more than 18 ...

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      Mentions: Amazon.com
    1-24 of 3020 1 2 3 4 ... 124 125 126 »
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