From Justine Grey: Have you ever been tempted to purchase something from an infomercial, even if it was a product you didn’t really need or want? One minute you’re watching your favorite television show and the next you’re entranced by the commercial, saying, “Yeah, I need that!” to a product you’ve never even heard of before. No matter if you’re shopping online, reading a magazine or watching television, advertisers are consistently using a technique called a "call to action." If you’re in business to sell something, you’ll need a great call to action, too.
What is a call to action?
Simply, a call to action is how you convince a customer to do something. You could say “click here,” “buy now,” “register” or something similar that tells the person you’re speaking to that there is an action you’d like them to ...
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