1. Articles in category: Marketing

    73-96 of 32307 « 1 2 3 4 5 6 7 ... 1345 1346 1347 »
    1. Current Events Stressing You Out? Do This For A Saner, More Focused Workday

      Current Events Stressing You Out? Do This For A Saner, More Focused Workday

      Missile tests in North Korea, presidential tweet-storms, and violent confrontations between white supremacists and counter-protesters have made it hard to look away from the headlines during an average workday. If you’re concerned that your focus is slipping and your work performance is suffering as a result of the stress induced just by keeping up with current events, well, join the club–but don’t despair.

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      Mentions: Earth
    2. The Surest Way to Build Your Confidence Is by Not Fearing Change

      The Surest Way to Build Your Confidence Is by Not Fearing Change

      In this series, Open Every Door, Entrepreneur staff writer Nina Zipkin shares her conversations with leaders about understanding what you have to offer, navigating the obstacles that will block your path, identifying opportunity and creating it for ...

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      Mentions: Hollywood
    3. In the age of Amazon, an entrepreneur explains what will make us want to go to the store

      In the age of Amazon, an entrepreneur explains what will make us want to go to the store

      Rachel Shechtman has retail in her blood. Her mother was in the gourmet food business and her grandparents and great grandparents owned a fabric store. In 2011, Shechtman launched her own rotating shop in Manhattan’s Chelsea neighborhood. STORY, her business, is entirely reinvented every three to eight weeks like a gallery, has a point of view like a magazine and sells things like a store. When we visited, the theme was Fresh STORY, a collaboration with Jet.com to promote fresh food. We spoke to Shechtman for our Making Sen$e segment about how shifting consumer habits are forcing stores to either transform or perish.

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    4. The 4 Keys to Boosting Your Customer Retention

      The 4 Keys to Boosting Your Customer Retention

      We’ve all been in situations where we’ve felt like we were “taking two steps forward and one step back.” That’s exactly what’s happening when you work hard to optimize your advertising and marketing programs, but then realize your customer lifetime value isn’t what it should be. Your hope is that your great product or service will create loyalty and devotion. While this is sometimes the case, the truth is that it’s not always an effective strategy.

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    5. How to Work with a Bad Listener - What?

      It’s frustrating to work with people who don’t listen. Whether your colleagues interrupt you, ramble on, or seem distracted, the impact is the same: you feel ignored and the chances for misunderstandings — and mistakes — rise. There are, however, ways you can encourage your colleagues to listen better. First, consider their work styles. Ask them how they like to receive information. Some people are visual; others are verbal. Second, be an empathetic listener.

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      Mentions: Pennsylvania
    6. 10 Important Skills All Good Leaders Share

      10 Important Skills All Good Leaders Share

      If you are in the position to lead, you most certainly want to be a great leader. It's an ambition that can take many forms: You may envision making an impact with your company or making change on a global scale. Whatever your situation, there are specific skills that can help you become the leader you want to be and know you can become. Here are 10 important ones: One of the most common misunderstandings of leadership is that it's about acquiring power.

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    7. Pentagram Takes On Its Biggest Challenge Yet: Making Penn Station Less Awful

      Pentagram Takes On Its Biggest Challenge Yet: Making Penn Station Less Awful

      When it was completed in 1910, New York’s Pennsylvania Station was one of the city’s most celebrated buildings; demolished and rebuilt underground in the 1960s, it’s now a labyrinthine mess–dark, confusing, and dirty. Yale architecture historian Vincent Scully famously quipped: “One entered the city like a god; one scuttles in now like a rat.” Help is on the way.

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    8. HelloFresh Thought People Wanted Beautiful Food. They Didn't.

      HelloFresh Thought People Wanted Beautiful Food. They Didn't.

      When the food is plated and put next to the toys, she’ll find ways to mess that up, too. That’s because HelloFresh has come to an important realization that all companies must in some way embrace: There can be a big gap between how a company talks to its customers and how customers want to be talked to. HelloFresh was once on the wrong side of that -- portraying meals that didn’t reflect its customers’ reality. “It’s easier to make food look as nice as possible,” Parsey says, as two cooks prepare today’s meals nearby, “but then we have to remember that Barbara in Kansas has five kids, and she isn’t wiping down the plate before serving.”

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      Mentions: Manhattan Kansas
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