1. Articles in category: Marketing

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    1. How to Spark Creativity When You’re in a Rut

      How to Spark Creativity When You’re in a Rut

      Creativity is something everyone has when they are confronted with something new, new problems to solve, new ideas to think about. It’s not just for the talented few painters or artists. People are naturally creative and inventive. But creativity can fade when you get bored or discouraged. To get your creative juices flowing again, make an effort to try something new every month. Meet new people at work. Talk to new clients.

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    2. What Airbnb Has Discovered About Building A Lasting Brand

      What Airbnb Has Discovered About Building A Lasting Brand

      I sat down with Airbnb’s head of brand, Nancy King, and TWBA\Chiat\Day chief strategy officer Neil Barrie to discuss the internal study. An edited excerpt is below. You can find an abridged version of the study itself here. Fast Company: Airbnb recently undertook an internal study of iconic brands. Why? Nancy King: We have incredibly smart investors who are scrutinizing every decision we make.

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    3. Salesforce’s Marc Benioff On The Power Of Values

      Salesforce’s Marc Benioff On The Power Of Values

      Fast Company: You have talked about Salesforce as a company with purpose beyond profit. Can you explain that? Marc Benioff: My goals for the company are to do well and do good. The most important thing to me is that we bring along all our stakeholders with us. We had a vision from the beginning that not only would we have a new technology model, which was the cloud, not only would we have a new business model, which was subscription, but we’d have a new philanthropic model, which is 1-1-1.

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    4. Take These Steps Right Now To Avoid Answering Work Emails (Again) Tonight

      Take These Steps Right Now To Avoid Answering Work Emails (Again) Tonight

      I’m willing to bet that you can think of a time when you were about to sit down for a meal, only to be interrupted by an “urgent” update at work that pulled you away from the table. You can probably tell me about at least a dozen times when this happened to your friends—and how annoying it was to tell them it was “Of course, okay” for them to respond right that second. Leaving work at work is tough for almost everybody.

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    49-72 of 31460 « 1 2 3 4 5 6 ... 1309 1310 1311 »
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