1. Articles in category: Marketing

    25-48 of 31430 « 1 2 3 4 5 ... 1308 1309 1310 »
    1. What Airbnb Has Discovered About Building A Lasting Brand

      What Airbnb Has Discovered About Building A Lasting Brand

      I sat down with Airbnb’s head of brand, Nancy King, and TWBA\Chiat\Day chief strategy officer Neil Barrie to discuss the internal study. An edited excerpt is below. You can find an abridged version of the study itself here. Fast Company: Airbnb recently undertook an internal study of iconic brands. Why? Nancy King: We have incredibly smart investors who are scrutinizing every decision we make.

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    2. Salesforce’s Marc Benioff On The Power Of Values

      Salesforce’s Marc Benioff On The Power Of Values

      Fast Company: You have talked about Salesforce as a company with purpose beyond profit. Can you explain that? Marc Benioff: My goals for the company are to do well and do good. The most important thing to me is that we bring along all our stakeholders with us. We had a vision from the beginning that not only would we have a new technology model, which was the cloud, not only would we have a new business model, which was subscription, but we’d have a new philanthropic model, which is 1-1-1.

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    3. Take These Steps Right Now To Avoid Answering Work Emails (Again) Tonight

      Take These Steps Right Now To Avoid Answering Work Emails (Again) Tonight

      I’m willing to bet that you can think of a time when you were about to sit down for a meal, only to be interrupted by an “urgent” update at work that pulled you away from the table. You can probably tell me about at least a dozen times when this happened to your friends—and how annoying it was to tell them it was “Of course, okay” for them to respond right that second. Leaving work at work is tough for almost everybody.

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    4. Exciting Future Ahead for United After Dragging a Bloodied Passenger Off a Plane

      Exciting Future Ahead for United After Dragging a Bloodied Passenger Off a Plane

      It’s proof that complicated problems don’t get easier with big company resources. We reached out to a range of experts to get a better sense of what might have gone wrong and why the public reaction to this incident has been so passionate. Their advice is a sobering reminder to companies of any size of how to keep priorities straight. 

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    5. Hong Kong Dispatch: Maura Thompson is Helping Women Love This City

      Hong Kong Dispatch: Maura Thompson is Helping Women Love This City

      An American who moved to Hong Kong with her family tells us about creating a media platform to help women like her make the most of city life. When Maura Thompson moved to Hong Kong in 2008 with her family, she was eager to explore and experience her adopted city, but struggled to find information about things to do. She and a group of similarly frustrated friends soon began creating guides — and then realized they had discovered a business opportunity.

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    6. Want To Start Your Own Coaching Business? These Are The 4 Mistakes Every Entrepreneur Makes

      Want To Start Your Own Coaching Business? These Are The 4 Mistakes Every Entrepreneur Makes

      If you don't have a product to sell, you sell information instead. A consultant, for example, sells information. You bring a consultant in, and he or she instructs you and/or your team on how to do what it is you do, better. The Internet has made the industries where information is sold extremely popular. So much so that many entrepreneurs set out to become thought leaders and experts in the the art of selling how to sell. For example: selling online courses about how to build online courses.

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      Mentions: Inc
    7. Inside My “Deadline Year” For Making My Dream Job A Reality

      Inside My “Deadline Year” For Making My Dream Job A Reality

      “Your timing is really funny because I’m actually putting my notice in on Friday,” a brand marketer I’ll call Tracey (she asked that we not share her real name) tells me. But it’s funny in another way, too, because the same day we speak, California officials are streamlining the state’s convoluted marijuana regulations, and Tracey is quitting her job to open a Bay Area dispensary. This means she’s just set the clock on a big career gamble.

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      Mentions: California Maine
    25-48 of 31430 « 1 2 3 4 5 ... 1308 1309 1310 »
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