From PAUL PRISCO: Did you know every day over 10,000 Baby Boomers turn 65? There are almost 80 million Baby Boomers in the United States, and collectively this group has spending power upwards of $1 trillion annually. As a business owner, you should examine the myths surrounding this age group if you want to successfully target this lucrative demographic.
Myth 1: Baby Boomers have fierce brand loyalty
This is not the case, since Baby Boomers grew up in the 1960s during a time of youthful freedom, experimentation and expression. Some studies have shown Baby Boomers are more likely to try new brands than any other demographic. For example, 78 percent of Baby Boomers will switch TV brands, and 70 percent will switch brands when buying home appliances.
Myth 2: Baby Boomers have health and mobility issues
The perception that Baby Boomers are in bad health and have a hard ...
Read Full Article