1. Articles in category: Marketing

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    1. How The CEO Of Big Data Firm Splunk Is Using Data To Boost Social Purpose

      How The CEO Of Big Data Firm Splunk Is Using Data To Boost Social Purpose

      When Clenergy, the Australian-based renewable energy company, wanted to build the first commercial solar car, it sponsored, TeamArrow, a leading solar car racing team, to collect over 400 data points per second from the track. Powering this massive endeavor is Splunk, an $8 billion big-data analytics platform founded in 2003.

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      Mentions: Adobe Arizona
    2. 5 Questions To Avoid Asking On A Job Interview—Unless You Rephrase Them Like This\

      5 Questions To Avoid Asking On A Job Interview—Unless You Rephrase Them Like This\

      You’re in the middle of a job interview, and after running through your qualifications, now it’s your turn to ask the interviewer about the position. You’ve come prepared. Without hesitation, you launch into a series of questions that you think are well thought-out. There are a handful of things you’re hoping to learn about the company and the role, and you’re pretty sure you’re phrasing your inquiries the right way. But you might not be.

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    3. Exactly What (Not) To Say When Negotiating Your Salary

      Exactly What (Not) To Say When Negotiating Your Salary

      “I’ve done some research, and it looks like the typical pay for somebody at my level is ________.” Keep emotions out of it. Stay data driven and fact based. “According to Salary.com [or source of your choosing], the standard rate is ________.” (Makes it about market rates, not what you’re worth. Walk into the meeting well researched.) “I typically get ________.” (Useful because it provides a frame of reference.)

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    4. Here’s When You Should Use Email Instead Of Slack

      Here’s When You Should Use Email Instead Of Slack

      Here is the situation: You’re in your office and want to ask a superior a critical question. The query is both important and contains some privileged information. How do you contact this colleague? Group brainstorms. Slack helps eliminate inbox clutter. If you’re working on a brainstorm, the chatroom environment is perfect for spitballing ideas. Conversely, when working with a large group of people, there is nothing worse than a reply-all avalanche.

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    5. Why This CEO Appointed An Employee To Change Dumb Company Rules

      Why This CEO Appointed An Employee To Change Dumb Company Rules

      Earlier this year, an employee wanted to send a customer a T-shirt with our logo as a gift. There was nothing special about this particular shirt. It was an ordinary, 100% cotton crew neck. But by the time this employee got approval–factoring in his own time and everyone else’s up the org chart who had to weigh in before signing off on the request–the cost of this T-shirt had ballooned to at least $200.

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    6. Seven Bad Habits Every New Manager Needs To Shake

      Seven Bad Habits Every New Manager Needs To Shake

      It takes a whole different skill set. Most new managers learn the basic do’s and don’ts quickly—like resisting the urge to brag about how experienced you are and encouraging your employees to suggest new ideas. But some mistakes are subtle and hard to see, much less correct. These are the ones that can throw you off before you even get going because no one tells you about them.

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    7. How I Finally Learned To Compete With Much More Experienced Freelancers

      How I Finally Learned To Compete With Much More Experienced Freelancers

      So I hid behind cheesy LinkedIn taglines like “Professional Writer,” and I spun my writing history into sounding impressive. But what that really told the world was that I was scared to be me–somebody new to the game. Looking back, I lost business this way. Clients who might’ve hired me were turned off by my pretentiousness. Here’s how I finally got over it. I realize now that the better strategy would have been candor: Hey Businessperson, I don’t have much experience.

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    8. What Makes People Buy? 4 Simple Website Copy Hacks to Boost Your Sales

      What Makes People Buy? 4 Simple Website Copy Hacks to Boost Your Sales

      Your website is your gateway to the online world, and just like in the real world, first impressions last. When your visitors don’t find what they’re looking for in your site, they’ll have no qualms closing that tab and finding a site that does. Many businesses don’t realize that their websites can be powerful sales tools—but only if you build them to be. You can do this by zeroing on what your target audience is looking for and making sure to include those in your website.

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      Mentions: Stanford
    9. How I Finally Quit My Job At The Gap To Freelance Full-Time

      How I Finally Quit My Job At The Gap To Freelance Full-Time

      At graduation, weeks before, I’d won a big scholarship, the one that’s given to just a single student in each department. When I walked up to receive it, the MC read aloud a short blurb I’d written–something self-deprecating about how after graduation I expected to be living at home with my parents, working in retail, and trying my best to become a freelance illustrator. Self-deprecating, but as it turns out, entirely accurate.

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      Mentions: Toronto Adobe
    1-24 of 31279 1 2 3 4 ... 1302 1303 1304 »
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