1. Articles in category: Entrepreneur

    25-48 of 50495 « 1 2 3 4 5 ... 2102 2103 2104 »
    1. A Designer’s Guide To Brainstorms That Are Actually Useful

      A Designer’s Guide To Brainstorms That Are Actually Useful

      The most pressing problem was a buildup of carbon dioxide in the ship. Without a replacement scrubber, stored out of reach in a different module in the craft, the crew would soon asphyxiate from their own exhalations. In the 1995 movie version of this dramatic event, Apollo 13, Flight Director Gene Kranz (played by Ed Harris) assembles the top engineers and scientists in a room for a brainstorming session.

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    2. How to Write a Mission Statement in 5 Easy Steps

      How to Write a Mission Statement in 5 Easy Steps

      I’ve had a 30-year love-hate relationship with mission statements. I’ve read thousands. I love it when a mission statement defines a business so well that it feels like strategy—which does happen—and I hate it when a mission statement is generic, stale, and completely useless. Which also happens, but not nearly as often. A good mission statement is useful tool for well-run business. It’s the “why” of business strategy.

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    3. Turn Brand Loyalists into Brand Advocates

      Turn Brand Loyalists into Brand Advocates

      Chevy or Ford? Pepsi or Coke? Mac or PC? Burger King or McDonald’s? iPhone or Android? Chances are when reading those questions, you had a polarized response to at least one. “I NEVER would buy a PC. Too unreliable.” “Didn’t you read the report on what McDonald’s does? I wouldn’t eat there if my life depended on it.” Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me.

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    4. 5 Ways to Make Your Small Online Business Appear Bigger

      5 Ways to Make Your Small Online Business Appear Bigger

      While there's nothing wrong with being a small business -- in fact, small businesses are often assumed to have better customer service and considered more trustworthy -- you don't want other people and organizations to confuse your size with a lack of ...

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    5. A bourbon heiress says she was fired from the family business because she's a lesbian

      A bourbon heiress says she was fired from the family business because she's a lesbian

      Bulleit, a Kentucky bourbon and whiskey distiller, is a family company. Even after the brand was bought by international beverage giant Diageo, founder Tom Bulleit employed his daughter, Hollis, who worked on the brand's sales, marketing and innovation ...

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    6. This Three-Word Phrase Is Subtly Undermining Your Authority

      This Three-Word Phrase Is Subtly Undermining Your Authority

      You don’t need to be told why it matters to be transparent and honest at work–that much is a given. So is the overall usefulness of expressing yourself clearly, confidently, and with as few filler words as possible. But in the effort to do that, many of us fall back on common expressions that might sound totally fine in social situations but can do some quiet damage in the workplace.

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    25-48 of 50495 « 1 2 3 4 5 ... 2102 2103 2104 »
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