1. Articles in category: Facebook

    4681-4686 of 4686 « 1 2 ... 193 194 195 196
    1. PR Stunts and Start-Ups

      Publicity stunts are on my mind this week. This past Sunday night on the premiere of Mad Men, Peggy suggests paying women to fight over a ham, and scores press coverage for her client. I arrived in Manhattan on Monday morning to find Herald Square turned into a park with an artificial hill, trees and a new Ford Explorer 2011 (which had been revealed on Facebook only two hours prior.) Launching your business should be a deliberate, calculated event. You should prepare, have press materials ready, generate online materials as well, to make sure that people who want to find out more about you can do so easily. But you might consider the value of a stunt to generate attention and sales. Jim Kukral, author of the book, "Attention! This Book Will Make You Money", as well as a professional speaker, blogger and Web business consultant has worked with large ...
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      Mentions: Manhattan
    2. Congrats, Graduate. Here's A Franchise.

      Happy graduation! I got you a business. Hiring a kid to work in the family business after graduation is one thing. Buying them a business for graduation is quite another. According to the Wall Street Journal, more and more parents are buying businesses, especially franchises, for their kids to take over when they graduate. According to the story, "many parents see business ownership as a better bet for their kids' future than a graduate degree," and they believe franchises have a built-in marketing system and brand recognition. Though there are obvious risks involved, one parent who bought his son an internet-consulting franchise told the Journal, "As a parent, the best gift you can ever receive is to see your children happy and successful." Study shows dismal outlook for small-businesses. The National Small Business Association released its 2010 Mid-Year Economic Report yesterday, and the picture it paints isn't pretty. According ...
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    3. The Internet Never Forgets

      The Web of regret. Memory in the age of omnipresent Internet is the subject of The New York Times Magazine's cover story this week, which highlights some fascinating (or disturbing, depending on which side of the equation you fall into) statistics. One: 75 percent of recruiters and HR professionals research candidates online - from blogs to Twitter to last night's photos on Facebook. And 70 percent say they've rejected candidates due to findings. The story cites a British gal fired from her office job for posting on Facebook: "I'm so totally bored!"? And remember the 25-year-old teacher denied a degree (and, ostensibly, a job) due to an MySpace photo of her posing as a "drunken pirate?" A federal district judge rejected the teacher's claim that the university had violated her First Amendment rights. The Times's take-away? "It's often said that we live in a ...
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    4. Google's Play on Gaming

      Google's secret social-gaming investment. Tech Crunch reports that Google quietly invested somewhere between $100 million and $200 million in Zynga, the social gaming giant that is projected to earn $350 million in revenue for the first half of 2010. Sources tell Tech Crunch that Zynga will be the cornerstone of Google Games, to launch later this year. "Not only will Zynga's games give Google Games a solid base of social games to build on, but it will also give Google the beginning of a true social graph as users log into Google to play the games," the post says. Zynga has now raised around $500 million in venture capital during the past year alone. How to survive the early years. With a popular iPhone app and loyal Web traffic, online-music service Pandora is thriving. But back when it launched in March 2000, amidst the bursting dot-com bubble, things ...
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    5. A New Gig for Larry King

      From CNN host to bagel pitchman. Fresh off his announcement that he will be retiring from his long-running CNN talk show, Larry King has already moved on to his new career. King has signed up with Brooklyn Water Bagel Co., a Delray Beach, Florida-based bagel eatery to serve as the company's pitchman and help to develop franchises in the Southern California region. Hawking bagels may seem below the famous talk-show host, but these aren't just ordinary bagels. According to the company, they have developed a "14-stage patented water technology that creates Brooklynized water, allowing franchises to produce a distinctive Brooklyn bagel anywhere in the world." In a press release, the Brooklyn-born King said of the bagels, "One bite and I was back in Brooklyn." Why entrepreneurs are ditching blogging. Sam Lessin, CEO of Brooklyn-based media start-up Drop.io, is just the latest in a growing line of entrepreneurs ...
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      Mentions: new york times
    4681-4686 of 4686 « 1 2 ... 193 194 195 196
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