From Katie Morell: Back in 2008, Apryl D. Roberts was ready for a change.
After eight years specializing in wedding event planning at Norfolk, Va.-based Memorable Events by Apryl, she decided to rebrand her company to include business meetings and public relations offerings.
She first engaged social media.
“I created a fan page on Facebook, then signed up for Twitter and started a blog,” she said. “Then I started posting photos from events I’d done outside the weddings industry. I was considering three new logos for my business, so I had a contest on Twitter and Facebook asking the public to vote on which logo they liked best and, in return, offered discounts on services.
“Everyone had an opportunity to win something, which encouraged people to keep coming back to my social media sites.”
The contest ended, Roberts choose a winner, and two years later, she is still ...
Read Full Article