1. Articles from Elizabeth Woyke

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    1. Investors Go Where Trump Won’t: To Immigrant Entrepreneurs

      Investors Go Where Trump Won’t: To Immigrant Entrepreneurs

      These are tense times for foreigners who want to live and work in the U.S., due to President Trump’s aggressive remarks and stringent policies about immigration. But skilled immigrants who want to start companies in the U.S. are finding support in a group of venture capitalist investors who aim to ease their challenges. Such assistance can be crucial to immigrant entrepreneurs because the U.S.—unlike Canada, France, Singapore, and the U.K.—lacks a so-called startup visa.

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    2. Big Data for Small Businesses

      Big Data for Small Businesses

      Low-cost tools that help businesses capitalize on customer data. When Kobie Fuller was hired as chief marketing officer at Revolve Clothing, in July 2011, one of the major challenges he faced was how to encourage customers to become repeat buyers. He was sure that the answer lay somewhere in the mass of customer-order data the 160-employee online apparel retailer collects daily. But when he arrived, that data was stored in a difficult-to-navigate database. Pulling sets of data meant asking an IT guy to run a special query. And even figuring out where to start was tricky. Revolve's data reached back to when the company was founded, in 2003. "I wanted ready access to key statistics without begging someone to mine the data for me," says Fuller. So Fuller turned to Custora, a company that specializes in data analytics. For $1,000 per month, Custora copies data from Revolve's ...

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