1. Featured Articles

    7609-7632 of 7708 « 1 2 ... 315 316 317 318 319 320 321 322 »
    1. Should Your Spouse Be in Your Business?

      Should Your Spouse Be in Your Business?
      From Jean Chatzky: Brought to you by Courtyard® Hotels Jean Chatzky will be covering a variety of different topics in this space every month. Come back next Tuesday for the second article in this month’s Relationships series. Please leave your relationship questions as comments below and she will address several of the questions at the end of the month.   When it comes time to expand your small business, it seems natural to look to your spouse or partner. After all, he or she is probably already the person you turn to when you need some extra help, whether that means bouncing ideas back and forth or answering the phones when things get a little too crazy.     But what about when your spouse’s entry into your venture has less to do with wanting him or her onboard, and more to do with the economy? For example: One spouse has ...
      Read Full Article
    2. New Video Series Helps Ease Pain of an IRS Audit

      New Video Series Helps Ease Pain of an IRS Audit
      From Michael Periu, EcoFin Media: Few activities can be considered less desirable than an audit by the Internal Revenue Service.  Even a root canal may rank slightly above it.     Last year, 1.03 percent of tax returns filed were audited.  This represents over 1.4 million audits. Over 97 percent of these audits were for individual tax returns, leaving a small percentage for business audits.  For small corporations, only 0.85 percent of returns were audited, 0.4 percent of Subchapter S corporations, and 0.38 percent of partnerships were audited.  Even though the percentages are relatively small, it still represents nearly 50,000 business audits.   Most audits occur for a reason. They do not occur randomly.  Therefore it is possible to minimize your chance of being audited by preparing your tax returns correctly, even if it means paying for high quality tax advice.  One tool that can help you ...
      Read Full Article
    3. Custom shoes made possible with custom AdWords campaigns

      Custom shoes made possible with custom AdWords campaigns
      Mike Knapp and Michael Fox had always dreamed of founding a start-up. Jodie Fox (Michael’s wife) had always loved custom-made shoes. When her friends started asking her to design shoes for them and to bring these handmade shoes back from her travels, she, Mike and Michael saw a business opportunity. The trio founded their online custom shoe design company Shoes of Prey to share the design experience with the rest of the world.The business first took flight in Australia, where the founders live and their company headquarters. Their first customers were trusted friends, who tested the online creation tool and proudly wore their personalized designs. The ability to create custom shoes quickly went viral. It seemed that with each step they took, the initial testers received questions about where they found their fabulous footwear. Soon strangers began making purchases, and when the website spread to overseas locations, the ...
      Read Full Article
    4. Five Rules For Your About Page: From Seth Godin

      Going to a web site and looking at an about page that looks miserable is painful. Seth Godin offers five rules that you should consider for the about page of your web site. His rule number two is: "Don't use a stock photo of someone who isn't you (if there is a stock photo of you, congratulations). The more photos of you and your team, the better." Why is it that people don't like photos of themselves, but hide behind stock photos? He has four other rules which you can check out here.
      Read Full Article
    5. Sometimes a Marketing Problem is Really a Product Problem

      Sometimes a Marketing Problem is Really a Product Problem
      From John Jantsch, Duct Tape Marketing: Many times when organizations find themselves struggling with getting or increasing sales they turn to marketing. Don’t get me wrong, I’ve made a career out of loving all things marketing, but sometimes that’s not the problem.   The problem might be that nobody actually wants your junk. While that may sound a bit harsh, it’s a fact that a lot businesses attempt to sell things that they think people should want.   No amount of brilliant marketing is going to help people understand that they need to buy from you. This fact has been greatly amplified with the onset of social media.   Marketers often made fun of the “build a better mousetrap and people will beat a path to your door” thinking – siding instead with the best marketing wins. We’ve all seen what seemed like great products and companies fail.   The ...
      Read Full Article
    6. Think Social Media Is A Waste Of Time? Consider These Five Practical Benefits

      Think Social Media Is A Waste Of Time? Consider These Five Practical Benefits
      Tweeting may not be your thing, but before you dismiss social media as a whole, consider looking at it through a business lens. By Lauren McCadney, Senior Segment Manager, Small Business, CDW Lately, I have heard comments about individual social media platforms that seem downright extreme. From, “Not having a Facebook page is the fastest way to lose your job,” to, “Anyone without a Twitter account cannot be taken seriously.” Do people really believe this? Statements like these amaze me. Most business owners I know do not appreciate being labeled as unintelligent, or being told what they should or should not do. Further, the directive to “get with the program” by signing up for Facebook or Twitter, without compelling business-related reasons to do so, is not necessarily the best course of action. So, with respect for small business owners everywhere, I hereby assert that social media is a choice, not ...
      Read Full Article
    7. Entrepreneurial Innovation in the U.S.: Strengths and Weaknesses

      Entrepreneurial Innovation in the U.S.: Strengths and Weaknesses
      From Anita Campbell, Small Business Trends: How does the United States compare to other nations when it comes to entrepreneurship? In Global Entrepreneurship and the United States, a new paper from the Office of Advocacy, Zoltan J. Acs and Laszlo Szerb assessed this question using the Global Entrepreneurship and Development Index (GEDI).   The GEDI compared the contextual features of entrepreneurship in 71 countries over a decade, including both quantitative measurements (such as the number of existing firms and startups) and qualitative measurements (such as the education level of founders and employees or the number of high-growth startups). It focuses on three broad areas:   Entrepreneurial attitudes: a society’s basic attitudes toward entrepreneurship, as reflected in education and social stability. Entrepreneurial activity: what people are doing to improve the quality of human resources and technological efficiency. Entrepreneurial aspirations: how much of the entrepreneurial activity is directed toward innovation, high-impact entrepreneurship and ...
      Read Full Article
    8. Get the Guinness Stamp of Approval

      Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: Looking for world-class buzz? How about attempting a zany stunt to set a Guinness World Record? The Wall Street Journal writes that in the corporate hustle to stand out from its crowd, event marketing is becoming more prevalent as a promotions tool. Currently, helping events get noticed costs advertisers $8.9 billion a year on event marketing. What's inexpensive? Getting the Guinness stamp of approval. It's just $4,739 for advising from Guinness and having a judge verify the feat. Starwood Hotels recently hosted the "largest-ever resistance-band strength-training class," and Estee Lauder had the "most landmarks illuminated for a cause" (38 buildings were lit pink for breast-cancer awareness). Guinness says company requests for record-breaking have increased 250 percent over the past three years. The Social ...
      Read Full Article
      Mentions: new york times
    9. 3 Ways to Scale Your Personal Brand

      3 Ways to Scale Your Personal Brand
      Personal branding for entrepreneurs in many cases is a massive paradox. One one hand, in the authentic, transparent business world we are living in right now, it is 100 percent imperative to have a personal brand–a human presence led by you. We all know that the cliche statements are true: People form relationships with people. On the other hand, having a strong personal brand can also be a challenge of scalability. Can I scale myself? Am I too accessible? WhatRead More From Small Business Trends3 Ways to Scale Your Personal Brand
      Read Full Article
    10. Don't Pay To Get Your Brand More Followers: Invest In Content

      All Things Digital is reporting about Twitters new advertising solutions for brands and advertisers. It's newest solution will help you get more Twitter followers by "suggesting" that people follow you based on preferences its algorithm things you'll like. All Things writes Twitter is still working to get its first two ad products up and running. But it’s going to launch a third, anyway: Tomorrow the company will show off “Promoted Accounts” at an ad industry conference in New York. The idea is a simple one, people familiar with the company’s plans tell me: Twitter will try to help corporations and brands increase their Twitter following by inserting them alongside other Twitter users it suggests in its “Who to Follow” feature. Instead of worrying about follower count and paying for advertising placement, why not invest the time and money to build great content around the products you ...
      Read Full Article
    11. What Recession? For Cupcake Bakers, Business is Booming

      What Recession? For Cupcake Bakers, Business is Booming
      From Jill Fehrenbacher, Inhabitat: Where many small businesses are feeling the pinch of the economic downturn, some sweet niches, like cupcakes, are doing phenomenally well.  Cupcakes offer tangible proof that good things come in small packages; and more and more entrepreneurs are managing to turn their batter into ‘dough’ by opening cupcake bakeries, even in an economy where most recipes for staying in business are failing to rise.    It’s easy to see why small businesses based on small indulgences are booming and popping up all over the map. The beautiful, bite-sized confections are savored by the stomach and the soul, tapping into the emotional core of the public with every nibble. People are waiting in long lines outside cupcake bakeries across the country to enjoy these guiltless indulgences which offer a reminiscent walk down the memory lane of childhood, while making the present moment so much sweeter — for both ...
      Read Full Article
      Mentions: new york times
    12. The Road to Success

      The Road to Success
      From Richard Branson: Kaspars Purmalis of Lativia asked several questions, all about motivation. This column is for him and others who share his interest.   Q: What was your childhood dream profession?   A: When I was young, I excelled at sports and always dreamed of becoming a professional sportsman. Unfortunately, at the age of 11, I damaged my knee so badly that the doctor said I would not be able to play for a very long time. I was devastated!   Sidelined from sports, I spent a lot of time following news of the world's issues and hoped to go into journalism. I didn't quite make it into the world of journalism, although I did start running my very own student magazine at the age of 15. I funded it by selling advertising up front, from the school phone booth.   As a boy I also had an interest in space ...
      Read Full Article
    13. Invest In Your Business and Stop Putting Out Fires: 4 Resources From Intuit

      I know your busy running your business (like I am). You're concerned about hiring employees, finding free lance help, getting new customers, still confused about how to leverage your online presence and pay those bills that never stop coming. However, sometimes you just have to get a cup of tea, breathe deeply and do some reading and thinking about your business. You have to run your business, but if you do not take the time to THINK about the growth of your business and take the time to leverage resources (free and fee based) that are available to you, you're leaving opportunities and often times actual money, on the table. Well here's your chance and one of them includes winning $100,000 or helping another business win with a four resources from Intuit:
      Read Full Article
    14. Start-Ups 2010: Gourmet Ice Cream, Served From a Truck

      Start-Ups 2010: Gourmet Ice Cream, Served From a Truck
      DREAM MOBILE: New Yorkers line up for a scoop of Van Leeuwen's gourmet ice cream, served here by co-founder Laura O'Neill.'>Van Leeuwen Artisan Ice Cream Co-Founders: Ben Van Leeuwen, 26; Pete Van Leeuwen, 33; and Laura O'Neill, 28 Location: Brooklyn, New York Employees: 40 Funding: $80,000 from friends and family 2009 Revenue: $900,000 Start-Up Year: 2008 Breakeven: Their first summer. They grossed about $425,000, with about $125,000 as profit. Insider Insight: Low overhead and high quality is a good model. Good Humor trucks are highly profitable, but nobody was selling premium ice cream from a truck. Blind Spot: Manufacturers prefer the status quo. Few commercial dairies were used to making ice cream without industrial stabilizers and conventional ingredients. The recipe was simple and pure. The first ingredient: three summers spent driving a Good Humor truck in college. "I realized that a truck ...
      Read Full Article
    15. Start-Ups 2010: Finding an Audience Online

      Start-Ups 2010: Finding an Audience Online
      The Passion Greg Stallkamp was always a fitness freak. An avid triathlete, he trained at least five times a week and was always sharing advice on workout routines with friends. The Plan Three years ago, as Facebook and MySpace were becoming household names, Stallkamp, 32, saw the need for a fitness-based social network -- a forum in which users could share training tips as well as marathon times. Stallkamp pitched the idea to two similarly fitness-obsessed friends. They felt that, with a small initial investment of about $15,000, they could build the website in their spare time and that once launched, it would be sustained by its audience. The Strategy In addition to the social networking features that let amateur athletes connect and share information, Holos Fitness would also feature blogs by professional trainers offering tips on yoga as well as weightlifting. Revenue would come from targeted ads based on ...
      Read Full Article
    16. Start-Ups 2010: A Dog Lover Builds a $5 Million Business

      Start-Ups 2010: A Dog Lover Builds a $5 Million Business
      Stella & Chewy's Founder: Marie Moody, 43 Location: Muskego, Wisconsin Employees: 66 (40 full time; 26 part time) Funding: $650,000 SBA-backed loan 2009 Revenue: $5 million Start-Up Year: 2003 Breakeven: After one year, when annual revenue hit $120,000 Insider Insight: Find a new angle on an old trend. Moody saw that dog owners -- just like foodies -- would pay extra for high-quality organic products. Blind Spot: Hidden costs. Moody didn't anticipate how hard it would be -- and how much money it would take in the form of free products and fees for field reps -- to persuade retailers to push her products. Marie Moody knew her dog wasn't well, but it was still a shock to hear the vet say that Chewy, the mutt she had recently adopted, wouldn't live long unless she started giving him some extraordinary care. Most important, she needed to pay meticulous attention to the dog's diet. Moody hadn't known that most conventional dog food ...
      Read Full Article
    17. Start-Ups 2010: Why It's Tough to Launch a Fashion Line

      A High-Class Problem: Leslie Singer's fashion line struggled to cope with a large volume of small orders from boutiques.'>The Passion In 2001, Leslie Singer was a creative director at a successful branding and marketing agency and had a teaching post at New York City's School of Visual Arts. But she had been trained as a graphic designer and always dreamed of developing a fashion brand based on her own designs. The Plan Inspired by the pattern-focused designs of Burberry and her obsession with accessories, Singer, 51, was determined to turn her black-and-white psychedelic patterns into a high-end line of scarves, gloves, belts, and bags. The Strategy Once her collection was ready to sell, in 2004, Singer started holding trunk shows. She figured her unique designs would get noticed by buyers from boutiques and department stores across the country. If she sent some samples off to celebrity stylists ...
      Read Full Article
    18. Start-Ups 2010: Publishing Children's Books for the iPhone

      Start-Ups 2010: Publishing Children's Books for the iPhone
      PicPocket Books Founder: Lynette Mattke, 41 Location: Silver Spring, Maryland Employees: Two interns Funding: $30,000, from Mattke and two silent partners 2009 Revenue: $7,500 Start-Up Year: 2009 Breakeven: January 2010 Insider Insight: Mattke saw that her kids loved the iPhone's touchscreen and that no one had built apps out of quality kids' books. Blind Spot: It's hard to generate profits selling books-as-apps for $1 to $3, even if you keep costs low. At established publishing houses, sifting through unsolicited manuscripts -- the slush pile, as they are collectively, and derisively, known -- for children's books is the work of young editorial assistants hoping to get their big break by spotting the next J.K. Rowling. Lynette Mattke, founder and publisher of PicPocket Books, is happy to do the job herself. After all, her company didn't exist two years ago. And though she studied literature in college ...
      Read Full Article
    7609-7632 of 7708 « 1 2 ... 315 316 317 318 319 320 321 322 »
  1. Categories

    1. Marketing & Sales:

      Customer Experience, Email Marketing, Marketing, Sales
    2. Finance & Accounting:

      Accounting, Crowdfunding, Finance, Venture Capital
    3. Human Resources & Personnel:

      Health Insurance, Hiring, Personnel & HR
    4. Technology:

      Apps, Mobile, Technology
    5. Social Media:

      Facebook, Foursquare, Google+, Instagram, LindedIn, Pinterest, Snapchat, Twitter, Yelp
    6. Entrepreneurs:

      Entrepreneur, Family Business, Small Business Ownership, Small Business Saturday, Start-ups
    7. Politics:

      Election, Executive, Judicial, Legislative
    8. Self Help:

      Happiness, Self Improvement
  2. Popular Articles