From Stephanie Marcus, Mashable: While the online retail concept has been around for almost two decades, the desperation of the recession left luxury brands saddled with unsold merchandise. Thus, private sale sites offing goods at cut-rate prices began popping up.
It's not a new concept -- think of members-only big box stores like Sam's Club and Costco that have been around for decades. A large membership base, exceptional buying power, low overhead costs and buying in bulk have enabled these companies to offer their members deeply discounted prices.
Now, that same concept has been adopted online -- members join or are invited to websites that offer private sales with great prices on everything from designer clothes, to furniture, to kitchen supplies, restaurants, and flight, hotel and vacation packages. Most memberships are free, but some sites, like Ideeli, offer paid VIP membership that affords members early access to sales. In the ...
Read Full Article