1. Featured Articles

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    1. The Neuroscience Of Music, Behavior, And Staying Sane In The Age Of Twitter

      When it comes to music and the human brain, Daniel Levitin's expertise is hard to top. The musician, professor, and neuroscientist quite literally wrote the book on the topic when he penned the 2006 bestseller This is Your Brain On Music. His most recent book The Organized Mind furthers his exploration into our brains with a focus on how information overload is affecting cognition and what we can do it about it.

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    2. This Entrepreneur Shares the Most Important Factor of Success

      Reed’s first project about being the chief technology officer of President Obama's second presidential campaign, was to create Modest, a platform designed to make mobile transactions simpler for online retailers.

      His goal was to help any company, no matter the size, seek out new customers and sell its products anywhere. “We wanted to give retailers access to compete,” explained Reed.

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    3. Two Simple Steps To Sell Anybody On Your Vision

      Two Simple Steps To Sell Anybody On Your Vision

      Something needs to change, and you think you know how. In other words, you've got a vision, and now you just need to sell it to other people. To help you out, there are two basic facts of psychology you need to know. First, persuading anybody of anything means connecting with what matters to them already. And second, when it comes to what matters to people—in other words, what motivates them—most people fall along a spectrum.

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      Mentions: New York
    4. A Psychologist Finally Explains Why You Hate Teamwork So Much

      A Psychologist Finally Explains Why You Hate Teamwork So Much

      There's no way around it: Every significant human accomplishment is the result of coordinated group behavior—people working together to achieve a common goal. Of course, that reality doesn't change the fact that for lots of people, teamwork is like pulling teeth. Here's why, and what to do about it. Psychologists know there's a universal human need to belong to groups, but they also know that people aren't always predisposed to working well with each other.

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    5. What The Uncertain Future Of Obamacare Means For Entrepreneurs

      What The Uncertain Future Of Obamacare Means For Entrepreneurs

      Earlier this year, Rich Robinson was entertaining two very different job offers. The first, at a large company, would mean stability and guaranteed health insurance. The other, at an early-stage startup, was a far more risky but exciting option to build a team from the ground up. Robinson, a web designer based in Seattle, ultimately chose the steady corporate job.

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    6. Four Easy Ways To Reboot Your Relationship With Your Boss

      Four Easy Ways To Reboot Your Relationship With Your Boss

      Maybe you've been at your job for just a few months. Maybe you've been there for a few years. Either way, once you slip into a comfortable routine, it's easy to take your foot off the gas without realizing it. You might not be coasting through the work you do. Perhaps you're even digging into your latest project really intensely—and that's a good thing. But it only increases the chances that you may be neglecting your relationships around the office, starting with your boss.

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    7. 100 Inspiring Quotes That Will Increase Your Confidence

      100 Inspiring Quotes That Will Increase Your Confidence

      Confidence. We all know we need it, but it's not always easy to come by. How do you build belief in yourself? There's not an easy answer, but one thing is certainly true: it has to come from inside. One way to instill the right mindset for building self-assurance and confidence is to spend time with thoughts that motivate and inspire us. Here are 100 inspiring quotes hand-picked for increasing your confidence. 1. "No one can make you feel inferior without your consent." - Eleanor Roosevelt 2.

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    8. Why Other People Wreck Brainstorms (And How To Stop Them)

      Why Other People Wreck Brainstorms (And How To Stop Them)

      You're probably brainstorming all wrong. Chances are you're using some form of the rules that were initially devised by the adman Alex Osborn that started in the 1950s. His process sounds intuitively reasonable: Get a bunch of people together. Have them throw out ideas without worrying about constraints. Don’t criticize the ideas, just build on them. Don’t worry about how strange the ideas are, just come up with as many as you can.

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    9. Three Essential Rules For Desperate Freelancers To Avoid Getting Screwed

      Three Essential Rules For Desperate Freelancers To Avoid Getting Screwed

      When you're anxious to get work or earn a quick windfall, you're more likely to get burned. That's especially true for people who enter into freelance work for the first time. But even seasoned independent workers wind up getting screwed when the pressure's on. Here's why that happens and how to avoid it. My coaching client Loren was hanging all her hopes on one opportunity.

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    10. Marketing Attribution Models

      Marketing Attribution Models

      This is a must-read for today's marketing pros.  Enjoy!

      According to data from the State of Pipeline Marketing Survey 2016, 83.3% of marketers who are using single-touch attribution are doing so because it’s easy to implement or because it is the legacy system.

      Essentially, they’re not using it because it gives them an accurate representation of marketing’s impact on revenue, but because it is the status quo.

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    11. Neil Blumenthal And Danny Meyer On The State Of Customer Service

      Neil Blumenthal And Danny Meyer On The State Of Customer Service

      Whether you’re arguing with your cable company or trying to rebook a flight, awful customer service encounters are a disheartening part of daily life. But Union Square Hospitality Group restaurateur Danny Meyer—who wrote the influential 2006 statement of customer-care purpose Setting the Table—and Warby Parker’s Neil Blumenthal are helping inspire a new generation of companies to overhaul how they think about interacting with the public.

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      Mentions: Apple Inc.
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