1. Featured Articles

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    1. Why Other People Wreck Brainstorms (And How To Stop Them)

      Why Other People Wreck Brainstorms (And How To Stop Them)

      You're probably brainstorming all wrong. Chances are you're using some form of the rules that were initially devised by the adman Alex Osborn that started in the 1950s. His process sounds intuitively reasonable: Get a bunch of people together. Have them throw out ideas without worrying about constraints. Don’t criticize the ideas, just build on them. Don’t worry about how strange the ideas are, just come up with as many as you can.

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    2. Three Essential Rules For Desperate Freelancers To Avoid Getting Screwed

      Three Essential Rules For Desperate Freelancers To Avoid Getting Screwed

      When you're anxious to get work or earn a quick windfall, you're more likely to get burned. That's especially true for people who enter into freelance work for the first time. But even seasoned independent workers wind up getting screwed when the pressure's on. Here's why that happens and how to avoid it. My coaching client Loren was hanging all her hopes on one opportunity.

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    3. Marketing Attribution Models

      Marketing Attribution Models

      This is a must-read for today's marketing pros.  Enjoy!

      According to data from the State of Pipeline Marketing Survey 2016, 83.3% of marketers who are using single-touch attribution are doing so because it’s easy to implement or because it is the legacy system.

      Essentially, they’re not using it because it gives them an accurate representation of marketing’s impact on revenue, but because it is the status quo.

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    4. Neil Blumenthal And Danny Meyer On The State Of Customer Service

      Neil Blumenthal And Danny Meyer On The State Of Customer Service

      Whether you’re arguing with your cable company or trying to rebook a flight, awful customer service encounters are a disheartening part of daily life. But Union Square Hospitality Group restaurateur Danny Meyer—who wrote the influential 2006 statement of customer-care purpose Setting the Table—and Warby Parker’s Neil Blumenthal are helping inspire a new generation of companies to overhaul how they think about interacting with the public.

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      Mentions: Apple Inc.
    5. 6 Sales Tools You Can't Afford to Ignore in 2017

      6 Sales Tools You Can't Afford to Ignore in 2017

      If you haven't updated your CRM in a while or are still using the same intelligence technology you installed 5 years ago, you're leaving money on the table. As technology continues to grow and become smarter, agile businesses need to constantly look for new ways to increase sales. Tools that didn't exist last year will be the way that business gets done in the future. That's why I've identified these 4 sales tools that need to at least be on your radar was we start 2017.

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    6. The 10 Best Business Books Of 2016

      The 10 Best Business Books Of 2016

      Whether you wanted new ways to think about your business, insightful advice to manage your career, or analysis of the changing business landscape, 2016 offered up just the books you needed. Within that playing field, there were definitely some standouts. Here are 10 of the best business books published this year.

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