1. Featured Articles

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    1. As Millennials Demand More Meaning, Older Brands Are Not Aging Well

      This year, my agency Enso’s World Value Index scored 150 brands according to how a nationally representative sample of Americans identify the brands’ purpose, the extent to which the purpose identified aligns with their own values, and the extent to which it motivates brand advocacy and purchase. The results are strikingly different for different demographics. For instance, Americans over 55 years old (“boomers”) rate Newman’s Own the No....

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      Mentions: Starbucks Samsung
    2. These Are The Weirdest Productivity Hacks That Really Work

      In a new State of Enterprise Work Report from Workfront, a project management software company, the majority of the 2,001 employees surveyed placed meetings and email at the top of the heap of productivity busters. Fifty-seven percent of those polled said meetings are the worst time suck, and 53% voted for email. Millennial workers have an average of 234 unopened emails in their inboxes at any given time.

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      Mentions: California CNN IBM
    3. How To Design “Branded” Environments That Don’t Make People Gag

      So what’s the secret to designing spaces that are actually useful and interesting to people, while remaining true to the brand? We asked honorees in the Branded Environments category of our 2017 Innovation By Design awards. These firms have managed to create branded experiences that don’t just successfully avoid annoyingly overt messaging and bad hashtags–they’re downright beautiful and impactful. Here’s their advice.

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    4. Inspired or Frustrated, Women Go to Work for Themselves

      Inspired or Frustrated, Women Go to Work for Themselves

      “Although I was brought up in a family where I did not have much experience with discrimination,” Ms. Sweetman-Durney said, “I had faced it after landing my contract with Topshop to design women’s dresses in 2005. I was refused a credit card with 500 euros of available credit, even though I had gone to the bank and shown them the contract.” At the same time, her boyfriend (now her husband, Brian) was a student and was accepted for a card with a credit line five times that amount.

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    5. Here’s a question – is your PR working?

      Here’s a question – is your PR working?

      Here’s a question – is your PR working?

      As small business owners or marketers, we all know full well how important it is to put time aside for PR.

      Investing in your public profile helps with generating inquiries, creates awareness and can lead to a variety of opportunities. I’m making sense, aren’t I? The thing is, it’s all well and good saying it and, even better, when you practice what you preach, but how do you know if it’s working?

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    6. 17 Tools Your Marketing Cannot Do Without in 2017

      17 Tools Your Marketing Cannot Do Without in 2017

      In the past decade, Marketing has gained access to a host of SaaS tools that optimize, simplify, and generally improve marketing efforts. Some, like Google's suite of tools, or Facebook's advertising options, have been around for a few years now—an eternity in Internet time—and you're probably already using them. Others are much newer, often with abstract names that don't necessarily reveal how powerful they really are. What marketing tools should your company be using right now?

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      Mentions: Adobe Google SEO
    7. 5 Ways to Help Employees Keep Up with Digital Transformation

      5 Ways to Help Employees Keep Up with Digital Transformation

      The consumer products landscape is in the midst of a significant digital shake up. Success of these new ideas and approaches depends on the abilities, skills, and mindset of the company’s workforce. Work with leading consumer products companies around the world shows that there are clear practices and investments that drive a greater chance of success in organizing a workforce around the expectations and needs of the connected consumer: 1) Commit from the top, 2) Give employees direct access to consumers, 3) Help employees embrace agility, 4) Invest in “Employee Experience Design”, 5) Invest in lifelong learning. The consumer ...

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      Mentions: Asia Paris Digital
    8. 5 emerging female VCs you should know about

      5 emerging female VCs you should know about

      According to a report conducted by TechCrunch, only 7 percent of partners at top VC firms are women. While there is an apparent gender divide amongst male and female VCs, a new study shows that women are better investors than men. The big investment firm Fidelity found that female investors outperformed men by 0.4 percent in the past year. The firm also discovered that female investors outdid men last year when generating a return on their investments.

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    9. Three Simple Questions This GE Exec Asks To Solve Big, Complex Problems

      Three Simple Questions This GE Exec Asks To Solve Big, Complex Problems

      Ignorance isn’t usually rewarded in most work settings. Many of us fear it: Standing up in an important meeting, unsure whether what you’re about to say will go over well. Or staring at a blank page, knowing you’ll have to get something great onto it by the end of the week–but no idea yet of what. Moments like these used to make me nervous, but I’ve gradually come to savor them. Often it’s when we know the least about something that we can see it most clearly.

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    10. How Emotionally Intelligent People Give Negative Feedback

      How Emotionally Intelligent People Give Negative Feedback

      It's a moment you always dread. Someone--your employee, your partner, your child, or even a vendor--has failed to fulfill a commitment to you, or delivered a poor performance. Now you have to give that person negative feedback. Your goal is to avoid a repeat of whatever went wrong. Your fear is that you'll wind up damaging the relationship and have an even bigger problem than you had before.

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    11. The Three LinkedIn Messages Everyone Totally Ignores

      The Three LinkedIn Messages Everyone Totally Ignores

      As a career coach, my inbox is often flooded with messages from people I’m connected with on LinkedIn who are reaching out about something or another. Now, I don’t mean to be judgmental, but I often find myself sighing with annoyance when I open them up–so much so that I was motivated to write this article. You see, the thing is, I’m open to making new connections and willing to talk to anyone, so the fact that I often put off responding to messages means people are missing the mark.

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    12. If You're A Florida Business Owner You Need To Do These Five Things Like...Right Now!

      If You're A Florida Business Owner You Need To Do These Five Things Like...Right Now!

      this is not the 19th century. We have forecasters. We know that these storms are on their way and the first is expected to hit you by late Sunday/early Monday. Maybe it won't be as bad as they say. But you can't take that chance. You still have time to prepare.

      You still have time to do these five critical things...

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    13. Investors Go Where Trump Won’t: To Immigrant Entrepreneurs

      Investors Go Where Trump Won’t: To Immigrant Entrepreneurs

      These are tense times for foreigners who want to live and work in the U.S., due to President Trump’s aggressive remarks and stringent policies about immigration. But skilled immigrants who want to start companies in the U.S. are finding support in a group of venture capitalist investors who aim to ease their challenges. Such assistance can be crucial to immigrant entrepreneurs because the U.S.—unlike Canada, France, Singapore, and the U.K.—lacks a so-called startup visa.

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    14. How Small Business Can Help in Hurricane Harvey Recovery

      How Small Business Can Help in Hurricane Harvey Recovery

      About 25 percent of small businesses are unable to reopen after a major disaster like Hurricane Harvey, according to the U.S. Small Business Administration and the Institute for Business and Home Safety. Small businesses are at the heart of communities, bringing neighbors together and inspiring growth in local economies. As we look to the future, small businesses will need to support one another—as they already are finding the courage and resources to do so—in order to heal their community from this natural disaster.

      For those impacted by the storm, here’s what NFIB and Huffington Post suggest to keep in mind:

      Rebuilding after a record-breaking disaster will be tough; here's what small businesses can do to help.

       

      In the wake of Hurricane Harvey and the flooding in Houston and the surrounding areas, affected individuals and businesses are in desperate need of relief to recover and rebuild ...

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