1. These Fashion Startups Offer The Prestige Of "Made In Italy" Without Inflated Prices

    These Fashion Startups Offer The Prestige Of "Made In Italy" Without Inflated Prices

    Amanda Carye stumbled on the idea for her shoe company, Idoni, when she moved to Italy for a six-month business course. Strolling past gelato stands and chapels in Venice, she came across shops selling furlane, a slipper invented during the Second World War, when resources were scarce. At the time, Italian shoemakers—whose craft is still passed down from generation to generation—took pride in being able to make a beautiful shoe out of pretty much anything.

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    1. Old ladies remember wearing furlane when they were children, running around in the countryside.
    2. Americans spearheaded the buying online and direct-to-consumer business models as a part of our everyday life, which allows American companies to go back to Italy or Spain or wherever the expertise is.
    3. Italian shoe manufacturing is hard to navigate if you're not Italian.
    4. When Asia came into the global shoe market, it was impossible to compete with their cost of labor.
    5. There are those who are smart enough to know that they have to react, change their business model and production.
    6. Commercializing shoes is very complex, particularly when it comes to fit.
    7. Many Italian factories are happy to make only a few dozen products a day.
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