1. Brilliant, Bizarre and Low-Budget: The Best Local Ads

    Brilliant, Bizarre and Low-Budget: The Best Local Ads

    These small businesses used their sharp wit and deep knowledge of their community to craft ads that resonated with audiences in their areas and beyond.

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    1. Global media companies have been working for decades trying to grab your attention without you previously deciding that you wanted to pay attention to them.
    2. A bouncer in Birmingham hit me in the face with a crescent wrench five times.
    3. When you are in the community, these ad campaigns draw on a set of shared references
    4. Everyone thinks they are the first to say it, but I hear it 50 to 100 times a day.
    5. Our phones were ringing off the hook.
    6. People call in and want to talk to Eagle Steve.
    7. A dad emailed me to say that his two-year-old loves Eagle Steve and [on a car trip to Florida] they had to play the commercial on YouTube over and over again.
    8. Chicago athletes are revered, whether the team is winning or losing, and fans feel personally connected to them.
    9. I think you gather that it's a comedic approach, But if you do end up that sweaty, that's OK, too.
    10. People who come to our studio mention the sweat beard.
    11. Spokane is small enough that everyone has a connection to someone who has been in an SCTU spot.
    12. Barb Mueller, co-owner with her husband Marty of the maker space Gizmo-CDA, You have no idea the impact that being in your commercial has had on our little operation.
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