1. Clay Christensen's New Theory Of Innovation Has Everything To Do With Hiring

    Clay Christensen's New Theory Of Innovation Has Everything To Do With Hiring

    Business schools spend a great deal of time teaching would-be entrepreneurs and managers about the differences between features and benefits and their importance. Differentiate your product by tinkering with it to make it better or cheaper. Get to know your customer so you can understand how to sell to them. Not exactly, says Harvard Business School professor and innovation expert Clayton M. Christensen.

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  1. Categories

    1. Marketing & Sales:

      Customer Experience, Email Marketing, Marketing, Sales
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  2. Quotes

    1. That's why you need to understand the situations that your customer finds themselves in.
  3. Topics Mentioned

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