1. Inside the Trump Bunker, With 12 Days to Go

    Inside the Trump Bunker, With 12 Days to Go

    On Oct. 19, as the third and final presidential debate gets going in Las Vegas, Donald Trump’s Facebook and Twitter feeds are being manned by Brad Parscale, a San Antonio marketing entrepreneur, whose buzz cut and long narrow beard make him look like a mixed martial arts fighter. His Trump tie has been paired with a dark Zegna suit. A lapel pin issued by the Secret Service signals his status. He’s equipped with a dashboard of 400 prewritten Trump tweets.

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    1. When we won the nomination, we decided we were going to do digital fundraising and really ramp this thing up to the next level.
    2. Nate Silver's results have been similar to ours, except they lag by a week or two because he's relying on public polls.
    3. We have three major voter suppression operations under way.
    4. We know because we've modeled this.
    5. I wouldn't have come aboard, even for Trump, if I hadn't known they were building this massive Facebook and data engine.
    6. We knew how valuable this would be from the outset.
    7. If you're running a burger shop, you have to let people know that your burgers are good and get them into your shop to buy them.
    8. I always wonder why people in politics act like this stuff is so mystical.
    9. Once Jared found Brad, we were able to avoid building a big team and ran a lot of our back end through his office in San Antonio.
    10. I told him he's going to want to use the RNC once he's the nominee.
    11. This is exactly what the party needed the RNC to do—building assets and infrastructure and the nominee gets to benefit from it.
    12. Jared's a big part of what gave me my power and ability to do what I've been doing.
    13. One thing Jared always tells Donald is that if the New York Times and cable news mattered, he would be at 1 percent in the polls.
    14. Trump will get 40 percent of the vote, and half that number at least will buy into his claim that the election was rigged and stolen from him.
    15. This is the pipe that makes the connection between Trump and the people.
    16. They brought to the table this movement and people who were willing to donate and activate, and we brought to the table a four-year investment and said we can process that for you.
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