1. Drybar's Secrets To Blow Out The Competition

    Drybar's Secrets To Blow Out The Competition

    When Alli Webb started talking about her idea for Drybar seven years ago, everybody thought she was crazy. On the surface, the concept really doesn't make much sense. It's a hair salon, but you don't actually get a cut or color; all you get is a blow dry. And the whole experience costs you $45. Who would go for that?

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    1. Any investor who looked at our business plan would have thought we were out of our minds.
    2. We listened to her and believed in her.
    3. We all just moonlighted trying to come up with this brand.
    4. All of our skills are so complementary.
    5. When there are differences—which does happen—everybody is comfortable acquiescing to the person who knows that area best.
    6. I loved creating the brand and the voice.
    7. We wanted to it to have that local bar feeling where you walked in and people knew you.
    8. There are so many little brand touch points that we believe have made Drybar so successful.
    9. There are a lot of copycats out there now, but they can't replicate the full Drybar experience.
    10. At the end of the day, you're still related.
    11. Michael and I will have an argument as brother and sister that is probably inappropriate to be having in front of the rest of the team.
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