1. How to Create Products That Win Over Hearts and Minds

    How to Create Products That Win Over Hearts and Minds

    A designer who has gone viral for making cleverjournals, tote bags, and breakup balloons shares his secrets for creating relatable--and craveable--products.

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    1. You don't need a MakerBot printer and a slick video to create something.
    2. Don't worry about being silly or weird. Be yourself--people like that.
    3. If you make something that people can hear themselves in, they'll be able to feel a connection to it.
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