1. Tips On Getting The Coveted Moms of Instagram To Love You, From A Brand That Did It

    Tips On Getting The Coveted Moms of Instagram To Love You, From A Brand That Did It

    In 2012, Susan Petersen was at a conference listening to a business speaker drone on about how important it is for companies to be where their customers hang out. As the founder of Freshly Picked, a company that makes tiny leather moccasins for babies, her target demographic was new moms. "I thought, my customers spend all their time breastfeeding," she recalls.

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