1. Here's A Toolkit For Creating A Loyal Instagram Following

    Here's A Toolkit For Creating A Loyal Instagram Following

    Meet Frank, the cheeky Instagram persona of the Australian skincare startup Frank Body. Frank likes to casually call you "babe," jokes about wanting to get in the shower with you, talks about your buns, and doesn't go more than five hours without popping up on your feed. If you were to meet him in a bar, you might find him a bit of a sleaze. But as a social media personality? Frank is hilarious.

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    1. We were essentially dealing with a product that looked like dirt in a bag.
    2. It allowed us to take risks and to connect with our customers directly without the costs of traditional advertising.
    3. The thing people forget is that it's not just about having a huge following, it's about having a loyal, engaged base of customers to talk to.
    4. Be yourself, not another version of something that already exists.
    5. We were fed up with people measuring their worth by how busy and important they were.
    6. Creating a clear narrative and consistent image style...have been key factors for building this.
    7. We plan ahead, as well as keep our content plans flexible to whatever happens.
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