1. How This Company Makes $400 Shoes Seem Like a Bargain

    How This Company Makes $400 Shoes Seem Like a Bargain

    One of the problems with shopping for high-end men's shoes is that most brands charge an arm and a leg for a single pair. Addressing this predicament is the New York City-based luxury footwear startup Paul Evans. Founded in September 2013 by 28-year-old former investment bankers Ben Early and Evan Fript, the company is trying to carve out a niche in the crowded men's shoe market by pricing shoes that usually sell for $1,000 or more at between $350 and $400.

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  2. Quotes

    1. It's certainly not cheap, and it's not in the realm of possibility for a lot of people, but it's resonating with our target demographic, which is the 26 to 39-year-old male.
    2. A traditional department store like Bloomingdales, Nordstrom's or Saks is going to mark up their shoes two-and-a-half times before they get to the consumer.
    3. It's a very beautiful shoe that's definitely similar to our aesthetic: rich colors, nice shapes, beautiful finishes.
    4. We have no marketing budget, and we do everything from importing the shoes to handling customer service phone calls and emails to ensuring that logistics are running smoothly.
    5. It's not fast fashion and it's not women's wear, so it doesn't change that quickly.
    6. It's just Ben and me, which is pretty crazy.
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