1. Norm Brodsky on Keeping Your Business Concept Simple

    Norm Brodsky on Keeping Your Business Concept Simple
    The final query this month comes from Meri West, who asked about choosing a name for her home-cleaning business in the July/August issue: Dear Norm, Can I ask you a follow-up question? How many add-ons can I have before I start looking desperate and willing to do anything? For example, I'd like to offer swimming pool maintenance -- balancing chemicals, scrubbing walls, cleaning skimmers, and such. And I could also do light pet care, such as walking or brushing a dog or taking pets to a vet. I could offer basic plant care as well, and light home maintenance such as cleaning lint filters, dealing with air and water filters, and replacing toilet seats. How much can I offer without appearing to be a jack-of-all-trades and master of none? Meri West, founder, A Well Kept Home Jacksonville, Florida At least Meri understands the risk she runs by offering to ...
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