1. Can a Partnership Help You Grow Your Customer Base?

    Can a Partnership Help You Grow Your Customer Base?

    Anyone who owns a business has probably entertained the idea of a partnership. Managed intelligently, a good partnership can open the door to a new set of customers or simply increase exposure to the right ones. But as many entrepreneurs learn from bitter experience, the wrong partnership can be tantamount to flushing time and resources down the drain.

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