1. The Old Spice Video Phenomenon

    Behind the scenes of the Old Spice viral videos. If you haven't seen Old Spice's incredibly successful (and hilarious) attempt to translate its TV campaign into an Internet phenomenon, expect a forward from your co-worker, cousin, or junior high prom date any minute now. Advertising firm Wieden + Kennedy took Isaiah Mustafa, the manly, shirtless baritone from the absurdist Old Spice TV ads and had him respond to queries on Twitter with personalized, funny 30-second spots. When you watch them, the first question that comes to mind is how exactly they're churning them out so fast--and what kind of Internet genius is writing the copy. Along with a bunch of regular Twitter users, Kevin Rose, Guy Kawasaki, Demi Moore, and Alyssa Milano already got their own video personalized spots in real time. Fast Company's Mark Borden spoke with Wieden's global interactive creative director Iaian Tait about ...
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