1. What If Everyone Acted Like Ron Swanson?

    What If Everyone Acted Like Ron Swanson?

    Why PR professionals (and everyone, actually) should speak in results, not buzzwords.

    In the oft-quoted Mike Judge comedy "Office Space," The Bobs ask Tom to decipher his job description with a simple question: "What is it you say you...DO here? " Tom instantly panics, screaming that he "Has people skills" and is "good at dealing with people! " before storming out of the room. He cracks under the pressure.

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