1. 3 Keys to a Better Customer Experience

    3 Keys to a Better Customer Experience

    Guaranteed Rate may be the fastest-growing privately-held company in Chicago, largely because it pounced on customer experience as a differentiator. After being in the digital marketing industry for over 17 years, I know that one of the best ways to learn is by studying those that have found success. In an effort to continue learning, I've been sitting down with senior marketing leaders who are providing cutting-edge digital marketing solutions. Recently, I spoke with Bob Armour, CMO at Guaranteed Rate, to learn about the strategy behind one of Chicago's top privately-held companies. According to Crain's Chicago Business, Guaranteed Rate has the fastest revenue growth of any private company based in Chicago. Guaranteed Rate is now the 8th largest retail mortgage company nationwide, up from 16th in 2012. Guaranteed Rate has done an excellent job of identifying and alleviating pain points in the mortgage process, paving a great ...

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    1. If you've ordered a pizza online, [an app] tells you where your pizza is.  That's a $5.99 transaction that takes 30 minutes.  We've got a $400,000 transaction that takes 45 days.  If consumers are expecting this for pizza, you've got to believe that they're going to expect it for a house.
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