1. A Nation of Schizophrenic Spenders?

    Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: The new abnormal economy. With unemployment still hovering at almost 10 percent, who are all those folks at the mall? How is it possible that Starbucks, the cliche indicator of the splurge economy, is enjoying a 61 percent increase in operating income? How is Apple's net income up 94 percent last quarter? BMW's profits surging? Bloomberg Businessweek attempts to nail this down, by writing about the "nation of schizophrenic consumers. "They splurge on high-end discretionary items and cut back on brand-name toothpaste and shampoo." The chief economist or the International Council of Shopping Centers says "It was all dollar stores and luxury. You have this bifurcated market. This year, it started to move to the middle a little. Now it's kind of moved back ...
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    1. They splurge on high-end discretionary items and cut back on brand-name toothpaste and shampoo.
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