1. 7 Ways Web Analytics Can Improve Your Marketing

    7 Ways Web Analytics Can Improve Your Marketing
    From Ramon Ray: For most of us, the term web analytics is synonymous with the free Google Analytics tool that many small businesses use to track site traffic.  If you’re using analytics of any type to gloat (or mourn) over your page views and unique visitors,  you could be missing a powerful opportunity to use web analytics to improve your marketing. Pierre DeBois of Web analytics firm Zimana, who happens to be a friend, is an analytics expert who has crafted seven ways you can start using web analytics today. Try them to improve your marketing and grow your business: 1. Measure the cost effectiveness of offline advertising Your business might spend hundreds of dollars on a flier but you are not sure if people will check out the website for more information. Why not include a URL to a tagged landing page that provides more specific information and ...
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