1. Meet Aviary: The Start-up Powering Twitter's Photo Filter

    Meet Aviary: The Start-up Powering Twitter's Photo Filter

    Twitter debuted its own photo filter this week. Here's the start-up behind the new photo editing tool. Aviary is the scrappy New York-based photo editing start-up you've probably never heard of. The company has pivoted twice in its 11-year history--and apparently the pivots paid off. Twitter announced this week that it would use Aviary's photo software development kits to power its own photo filter feature--essentially, replacing Instagram photos. The news came after Instagram nixed photo viewing from users' Twitter streams. According to CEO and founder Avi Muchnick, Aviary has been in talks with Twitter for months about a stand-alone mobile photo filter. When asked about whether the partnership was in any way related to Instagram and Twitter’s recent split, Muchnick remained mum. “I hope there’s never one winner in this space for who people are using for creative apps,” Muchnick said. “We hope that every ...

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    1. I hope there's never one winner in this space for who people are using for creative apps.
    2. I thought Adobe had done a fantastic job and thought, what if I could take that service to the masses by making it easier to learn, easier to distribute via the web and at a lower cost.
    3. Around 2009, it felt like all creativity was moving to mobile and there was no question that if we wanted to stay relevant we would have to adopt the company for the explosion in mobile growth.
    4. What separates Aviary is that it is an SDK that is intended to be built into third-party apps.
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