1. Making a Cold Call? Do These 4 Things First

    Making a Cold Call? Do These 4 Things First
    Cold calling is hard enough when you're calling "out of the blue." Here's how to lay the groundwork in advance. Cold calling is difficult, especially when you're calling "out of the blue." Even if you're selling something that could massively improve a customer's life, save money, and help build his or her business, most people prefer to drive their own buying process. That's why it's easier to sell when a prospect has already tooled around on your website and downloaded some information. If you're following a lead, you can assume that there's some interest and a call to discuss possibilities is more likely to be welcome. Sometimes you don't have that luxury, however. It may be necessary to "get your foot in the door" in order to make an important business contact or to pursue a potentially strategic customer. That ...
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