1. Guru Review: One Click

    Guru Review: One Click
    From Matthew E. May: "If they could see me now!" must be what Jeff Bezos thinks every time he reflects or reads all the naysaying Wall Street pundits who constantly criticized him for not turning a profit for years after the 1995 launch of Amazon.com. Sixteen years later, Amazon is without a doubt a massive market maker and shaker, business model disrupter and relentless innovator. Nearly everyone uses the "1-Click" analogy at some point in their business life, to make a case for user interface simplicity and business innovation—not just because of the inherent simplicity, but because the 1-Click patent (hailed by one intellectual property law journal as "the most memorable example of an unoriginal software patent,") forbids any other online retailer from using a 1-click purchasing option without paying a royalty to Amazon. If you're a voracious content consumer like I am of articles and blogs ...
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