1. Search Marketing, Twitter-Style!

    Search Marketing, Twitter-Style!
    From Danny Sullivan: By now, plenty of businesses get the concept of search marketing: ensuring that customers can find you when they do searches on major search engines like Google or Bing. But you can do search marketing on Twitter, too. You just have to think differently about your approach.   “Regular” Search Marketing   At the major search engines, people are constantly asking for answers. For example, someone searching at Google is basically saying "Hey Google, do you know the answer to..." whatever they're interested in. Google responds by providing a list of possible answers, a list of search results.   How do you get to be one of the answers that Google or Bing provides? If you have a great website, perhaps helped by a little search engine optimization, you might be included in the top results for free. Alternatively, or in addition to free listings, you might also try ...
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