1. Case Study: J. Hilburn Wants to Sell Online - Case Study

    Case Study: J. Hilburn Wants to Sell Online - Case Study
    The company, a 50-employee luxury men’s clothing brand, wants to add Web orders without alienating the sales representative who helped build the business.
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    1. We sell a value proposition, personalized fit and luxury products.
    2. We let two shirts be the proof of concept when one of us should have been over there.
    3. Most direct-sales companies fail their reps by telling them to ask everyone they can to join teams and we'll see what sticks.
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