1. Solving the Pricing Riddle

    Dear Norm, In October, I parted ways with my former employer. I have decided to start my own business creating mobile websites and apps for businesses. The trouble is, I have no idea how to set pricing. My overhead is $7,044 a month, and it takes me about two weeks to develop each website or app. I have one client, a friend of the family, whom I charged $500 for a huge website, which I know was too little, but I'm worried about losing customers by setting my rates too high. Then again, I need to eat! What do you advise? Kate McGinley, founder, McGinley Media Pittsburgh Everything has a price, as the saying goes, but a lot of people struggle with figuring out what the right price is. I get more inquiries about pricing than about any other subject. The classic mistake is the one Kate was ...
    Read Full Article
  1. Categories

    1. Marketing & Sales:

      Customer Experience, Email Marketing, Marketing, Sales
    2. Finance & Accounting:

      Accounting, Crowdfunding, Finance, Venture Capital
    3. Human Resources & Personnel:

      Health Insurance, Hiring, Personnel & HR
    4. Technology:

      Apps, Mobile, Technology
    5. Social Media:

      Facebook, Foursquare, Google+, Instagram, LindedIn, Pinterest, Snapchat, Twitter, Yelp
    6. Entrepreneurs:

      Entrepreneur, Family Business, Small Business Ownership, Small Business Saturday, Start-ups
    7. Politics:

      Election, Executive, Judicial, Legislative
    8. Self Help:

      Happiness, Self Improvement
  2. Authors