1. As Millennials Demand More Meaning, Older Brands Are Not Aging Well

    This year, my agency Enso’s World Value Index scored 150 brands according to how a nationally representative sample of Americans identify the brands’ purpose, the extent to which the purpose identified aligns with their own values, and the extent to which it motivates brand advocacy and purchase. The results are strikingly different for different demographics. For instance, Americans over 55 years old (“boomers”) rate Newman’s Own the No....

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